The Winning Recipe for Successful Association Events

By |2022-06-30T13:59:28-05:00June 29th, 2022|

A successful association event begins with a solid recipe that passed the test of people and time but is tweaked based on innovation, creativity, and past learning. Planning an event involves layers upon layers of details. There is a lot to keep track of, from planning to onsite management. Creating a solid plan [...]

Your Guide to Networking at In-Person Association Events

By |2022-05-26T09:15:53-05:00May 26th, 2022|

Following a shift to virtual spaces over the past couple of years, association members are finally getting back to connecting in-person again. For some, this comeback will be like riding a bike, whereas for others, it could feel daunting and awkward. It’s not a one-size-fits-all members formula. However, there [...]

Post-COVID: Return to Association Events and Travel

By |2022-04-14T09:48:25-05:00April 14th, 2022|

In a matter of only a few weeks, we have seen travel and in-person events start up in the blink of an eye. Welcome to the next ‘new normal’ for associations; the next reality in the ongoing pandemic world. How will the association world continue to change? The consensus is [...]

The Business Behind Association Events

By |2022-04-12T16:06:30-05:00April 7th, 2022|

Now that in-person events are re-emerging, it is time to start planning! Your association members are ready to meet in person and begin receiving the benefits of their membership. Your association’s operating budget is begging for increased revenue to help provide better services and programs to your members. There [...]

Return To The Starting Line: Lessons From the Race Management Industry

By |2022-01-13T10:48:16-06:00January 13th, 2022|

The association events sector is experiencing an unprecedented time of flux and uncertainty. One community that is leading the way back into in-person events has been the endurance event management industry: road races, triathlon, Ironman, and marathons. With these events generally all taking place outdoors, restrictions have allowed them [...]

Taking Your Virtual Events from Good to Great

By |2021-12-02T08:49:06-06:00November 18th, 2021|

Our virtual events were good, but we wanted more for our attendees, our exhibitors, our sponsors, and our association partners. We wanted to take our events to another level. This demanding process required strategy, patience, and a lot of energy. It also required teamwork, brainstorming, and listening to others. [...]

Business Cards in the Post-Covid World

By |2021-09-02T10:34:32-05:00September 2nd, 2021|

Through the pandemic, our world has changed quite a bit. Associations are holding virtual events, and staff and volunteers are working remotely. This next season will see continued reliance on e-commerce as well as continued social distancing. We will continue limiting or eliminating contact with other people and sanitization [...]

Ready, Willing, and Able – The Return of Association Events

By |2021-08-05T12:03:19-05:00August 5th, 2021|

I am one of the optimists; I believe that Canadians will see the safe return of association events in the fall of 2021. However, I realize that not everyone is in the same place. As associations consider when to bring members together, they must consider that members must be [...]

In-Person Events in a Vaccinated World

By |2021-06-10T11:48:36-05:00June 10th, 2021|

We all want to get back to in-person events as soon as possible. The success of your association’s trade show or conference depends on how you market to potential delegates. Working in a primarily Canadian market, you need to keep in mind that, generally, Canadians are very safety orientated. [...]

Go to Top