Optimizing Your Call to Action: What Is Your Association Asking For?

By |2022-05-05T08:23:27-05:00May 5th, 2022|

Members are an association’s life force. Revenue from membership dues, event attendance, and professional development opportunities keep your association running. So, how can your association secure these revenue sources? If you’ve sent an eblast to your association’s members before, you probably know what a call to action is. However, [...]

Post-COVID: Return to Association Events and Travel

By |2022-04-14T09:48:25-05:00April 14th, 2022|

In a matter of only a few weeks, we have seen travel and in-person events start up in the blink of an eye. Welcome to the next ‘new normal’ for associations; the next reality in the ongoing pandemic world. How will the association world continue to change? The consensus is [...]

The Business Behind Association Events

By |2022-04-12T16:06:30-05:00April 7th, 2022|

Now that in-person events are re-emerging, it is time to start planning! Your association members are ready to meet in person and begin receiving the benefits of their membership. Your association’s operating budget is begging for increased revenue to help provide better services and programs to your members. There [...]

Getting Together Again – Adjusting Expectations (Again)

By |2022-02-10T09:28:35-06:00February 10th, 2022|

Over the second year of the pandemic, we have experienced a lot of starts and stops. In October 2021 we felt that it was safe for our association clients to be hosting in-person events. However, by the end of the year, we had cancelled in-person association events for January [...]

Return To The Starting Line: Lessons From the Race Management Industry

By |2022-01-13T10:48:16-06:00January 13th, 2022|

The association events sector is experiencing an unprecedented time of flux and uncertainty. One community that is leading the way back into in-person events has been the endurance event management industry: road races, triathlon, Ironman, and marathons. With these events generally all taking place outdoors, restrictions have allowed them [...]

Taking Your Virtual Events from Good to Great

By |2021-12-02T08:49:06-06:00November 18th, 2021|

Our virtual events were good, but we wanted more for our attendees, our exhibitors, our sponsors, and our association partners. We wanted to take our events to another level. This demanding process required strategy, patience, and a lot of energy. It also required teamwork, brainstorming, and listening to others. [...]

Ready, Willing, and Able – The Return of Association Events

By |2021-08-05T12:03:19-05:00August 5th, 2021|

I am one of the optimists; I believe that Canadians will see the safe return of association events in the fall of 2021. However, I realize that not everyone is in the same place. As associations consider when to bring members together, they must consider that members must be [...]

In-Person Events in a Vaccinated World

By |2021-06-10T11:48:36-05:00June 10th, 2021|

We all want to get back to in-person events as soon as possible. The success of your association’s trade show or conference depends on how you market to potential delegates. Working in a primarily Canadian market, you need to keep in mind that, generally, Canadians are very safety orientated. [...]

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