How to Elevate and Streamline your Association’s Strategic Planning Sessions

By |2023-01-26T10:42:57-06:00January 26th, 2023|

With the new year in full swing, many association’s communications teams are in full swing gathering members to participate in upcoming strategic planning sessions for key events. The end game of any strategic planning session is to effectively produce a solid and comprehensive plan clearly outlining the association’s communications [...]

Five Ways Associations Can Improve Their Social Media Game

By |2022-12-01T09:31:11-06:00December 1st, 2022|

Social media can be a powerful communications tool for an association. If used correctly! The key is knowing your membership audience and how to utilize your social platforms to connect with them, build awareness, increase member acquisition, and ultimately drive traffic and engagement. It’s also important to know how [...]

Six Steps to Elevate Your Association’s Content Creation Strategy

By |2022-11-23T09:47:13-06:00November 24th, 2022|

As Bill Gates once said, "Content is King." High-quality content creation must be curated for your association to generate a presence and have a positive impact on your industry and key stakeholders.    An excellent way to connect, engage, inform, and attract current and potential customers within your association [...]

Should Your Association Conduct a Needs Assessment?

By |2022-11-10T09:52:57-06:00November 10th, 2022|

Within every association, there is a need to evaluate what is currently being achieved against what is desired to be achieved. The evaluation could be focused on individual performance, educational resources, and committee production, among endless other possibilities. There are several ways to determine what areas need to be [...]

How to Use Events to Grow Your Association’s Membership

By |2022-11-03T11:40:58-05:00November 3rd, 2022|

Event planning should always be done with membership recruitment top of mind. To attract potential members to your association's event, you need to plan it to have value for existing and potential new members. Here are three tips for planning an event that will help you to recruit new [...]

What Associations Can Learn from Regret

By |2022-10-05T09:15:16-05:00October 4th, 2022|

Your association board has been approached to make a statement about Equity, Diversity, and Inclusion (EDI/DEI). In feeling the pressure to do something, members of the board create a statement and post it on the association’s website. A group sees this post and starts posting negative comments on social [...]

Is it Time to Introduce a New Program or Service to Your Association?

By |2022-09-08T11:12:25-05:00September 8th, 2022|

Members of associations across all professions are finding it increasingly difficult to rationalize membership and return on investment in belonging to an organization. They want new services offered by associations to help provide them with the tools they need as a professional. Association leaders, such as boards of directors, [...]

Transforming Your Association Marketing Through Compelling Storytelling

By |2022-08-25T11:53:34-05:00August 25th, 2022|

Marketers are storytellers, and gone are the days when it was a straight-up sales pitch, and customers would flock and buy. The narratives have changed from a long, tedious, lengthy detail list of features to quick, catchy, and compelling short messages that spark curiosity and enhance emotions. Apple did [...]

Stepping Into Association Management- Roles and Responsibilities

By |2022-08-18T12:00:57-05:00August 18th, 2022|

New to association management? So was I as of seven months ago. Stepping into my new role, I found it fascinating to learn how my personal life and related work experiences transferred into the association world. Yet, there was still a period of transition. Even though I felt supported [...]

Association Membership Recruitment

By |2022-08-11T11:36:16-05:00August 11th, 2022|

Association members usually fall into two categories: mandatory and voluntary membership. While mandatory associations typically support regulated professions, voluntary associations can be a community of like-minded industry professionals, general enthusiasts, or businesses whose combined dedication allows the organization to exist. Membership recruitment comes into play for voluntary associations since [...]

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