Creating Organized Communications Content for Associations

By |2022-06-16T09:18:48-05:00June 16th, 2022|

To say that communication is essential is an understatement for associations. Two years ago, when the unexpected pandemic hit us, the world as we knew it went digital overnight. This meant that all the brainstorming meetings and detailed explanations to designers or writers were now being conducted over long [...]

Your Guide to Networking at In-Person Association Events

By |2022-05-26T09:15:53-05:00May 26th, 2022|

Following a shift to virtual spaces over the past couple of years, association members are finally getting back to connecting in-person again. For some, this comeback will be like riding a bike, whereas for others, it could feel daunting and awkward. It’s not a one-size-fits-all members formula. However, there [...]

Association Members Are Talking – Are You Listening?

By |2022-05-19T15:38:24-05:00May 19th, 2022|

In association leadership, we know how important it is to members that they feel heard and seen. With this in mind, we survey members, request feedback, and provide ample opportunity for them to communicate their needs and priorities. This process is extremely important, but if we aren’t actively listening [...]

Optimizing Your Call to Action: What Is Your Association Asking For?

By |2022-05-05T08:23:27-05:00May 5th, 2022|

Members are an association’s life force. Revenue from membership dues, event attendance, and professional development opportunities keep your association running. So, how can your association secure these revenue sources? If you’ve sent an eblast to your association’s members before, you probably know what a call to action is. However, [...]

10 Ways to Make Your Association Newsletter Stand Out

By |2022-04-28T11:26:18-05:00April 28th, 2022|

Earlier this year I attended a presentation that provided tips on elevating the quality of your newsletter. Prior to this presentation, I had not put too much thought into the newsletter process and how effective it can be for your association membership. According to the 2021 Association Communications Benchmarking [...]

The Business Behind Association Events

By |2022-04-12T16:06:30-05:00April 7th, 2022|

Now that in-person events are re-emerging, it is time to start planning! Your association members are ready to meet in person and begin receiving the benefits of their membership. Your association’s operating budget is begging for increased revenue to help provide better services and programs to your members. There [...]

Plant Seeds and Cultivate Leadership Within Your Association

By |2022-03-03T13:49:37-06:00March 3rd, 2022|

Leadership is a quality that can occur in any person. However, not every member of your association has realized the potential leader lying dormant within them. An association’s board of directors often seeks new leaders among its committees and at events. However, it is just as good a practice [...]

Creating Successful Virtual Environments for Association Leaders

By |2022-02-24T11:48:41-06:00February 24th, 2022|

As the world continues to alter its response to the ongoing Covid-19 pandemic, the way in which associations operate has changed tremendously. Throughout the various changes, one thing has remained the same, the emergence of and importance of the virtual workplace. Seeing as many organizations are choosing to transfer [...]

Word of Mouth: The Association’s Need for Communicative Media

By |2022-01-06T09:16:30-06:00January 6th, 2022|

No longer do we live in the days where messenger pigeons carried letters to home. It’s plain to see that we are experiencing the digital age, especially since now almost all correspondence is done over video chat and email. At the risk of stating the obvious, digital communications are [...]

Teach Your Association Board How to FISH! The Diversity, Equality, and Inclusion Argument

By |2021-12-02T09:17:56-06:00December 2nd, 2021|

I don’t fish as I have never had the patience to sit that long but I recently took part in an online training program that made me think of the following phrase: “Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and [...]

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