Five Ways Associations Can Improve Their Social Media Game

By |2022-12-01T09:31:11-06:00December 1st, 2022|

Social media can be a powerful communications tool for an association. If used correctly! The key is knowing your membership audience and how to utilize your social platforms to connect with them, build awareness, increase member acquisition, and ultimately drive traffic and engagement. It’s also important to know how [...]

Six Steps to Elevate Your Association’s Content Creation Strategy

By |2022-11-23T09:47:13-06:00November 24th, 2022|

As Bill Gates once said, "Content is King." High-quality content creation must be curated for your association to generate a presence and have a positive impact on your industry and key stakeholders.    An excellent way to connect, engage, inform, and attract current and potential customers within your association [...]

Embrace the Cloud: Using SharePoint with Association Boards

By |2022-11-17T13:03:26-06:00November 16th, 2022|

High-performing association board members are busy enough. Volunteer boards put trust into their association staff to maximize efficiencies and make the best use of their time, skills, and knowledge as an expert in their field. The second piece of the puzzle, and how these efficiencies come full circle, involves [...]

Should Your Association Conduct a Needs Assessment?

By |2022-11-10T09:52:57-06:00November 10th, 2022|

Within every association, there is a need to evaluate what is currently being achieved against what is desired to be achieved. The evaluation could be focused on individual performance, educational resources, and committee production, among endless other possibilities. There are several ways to determine what areas need to be [...]

How to Use Events to Grow Your Association’s Membership

By |2022-11-03T11:40:58-05:00November 3rd, 2022|

Event planning should always be done with membership recruitment top of mind. To attract potential members to your association's event, you need to plan it to have value for existing and potential new members. Here are three tips for planning an event that will help you to recruit new [...]

The Importance of Conflict of Interest Policies within an Association’s Board

By |2022-10-27T10:12:44-05:00October 27th, 2022|

Each Board member brings to the Board a special set of skills and life experiences. Volunteering is the lifeblood of not-for-profit associations, and attracting qualified leaders often attracts people that may have conflicts of interest or perceived conflicts of interest with the association they are involved with. So, how [...]

Hiring Interns: How it Benefits an Association

By |2022-10-20T10:53:59-05:00October 20th, 2022|

As an association, it’s important to stay relevant, innovative, and invested in the future of our industry. Hiring interns can help an association do just that by helping to bring in a fresh new perspective, provide additional staffing resources, and increase productivity. It also enables the intern to get [...]

Understanding Your Association’s Budgets and Cashflow

By |2022-10-13T08:53:40-05:00October 13th, 2022|

Budgets and cashflow analysis are important management tools to allow an association to properly manage their performance, allowing them to plan and make informed decisions relating to planning, resource allocations and funding requirements. Preparing budgets and cashflow forecasts can give you a more realistic measure of where your association [...]

What Associations Can Learn from Regret

By |2022-10-05T09:15:16-05:00October 4th, 2022|

Your association board has been approached to make a statement about Equity, Diversity, and Inclusion (EDI/DEI). In feeling the pressure to do something, members of the board create a statement and post it on the association’s website. A group sees this post and starts posting negative comments on social [...]

How to Handle the Loss of an Association’s Accounting Software

By |2022-09-29T13:07:40-05:00September 29th, 2022|

In today's world, we rely on technology, software, and automation for a lot of our work. It is no different in the association world, and the need for the right software is paramount in how an association is functioning. Software is essential to an accounting department's efficiency, speed of [...]

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