Designing for Change at Association Events

By |2020-10-14T14:47:23-05:00July 11th, 2019|

I know what you might be thinking, but don’t get too excited: unfortunately, this isn’t a blog post about how graphic design can bring about positive change in associations. While this is certainly possible, it would take much more than one blog post to get into the nuances of [...]

Blogging for Associations: Sharing your Blog

By |2020-10-14T15:23:46-05:00June 27th, 2019|

If you’re reading this, I’m hoping that’s a good indication that you have read the first two articles in this series and have taken the necessary steps to start your own association blog. If you haven’t read my other articles, Why Should Associations Blog? Let us Count the Ways [...]

The Message of Change – Content is as Important as Dissemination

By |2020-10-14T15:24:07-05:00June 20th, 2019|

It is critical that associations communicate openly to their members with information about events, staff and policy changes, publications, website updates and more. It is especially important to communicate with members regarding changes within the association. Even small modifications, like a minor change in schedule or location for a [...]

Your Association’s Digital Footprint: The Benefits of Digital Marketing

By |2020-10-14T15:24:53-05:00June 6th, 2019|

The world has gone digital, so it is important to ensure associations communicate digitally to ensure the message is received by members and stakeholders. Many talks I attend these days speak about the importance and measurability of digital channels to get your message out to your stakeholders. It may [...]

Research in Association Management

By |2020-10-21T15:16:39-05:00May 9th, 2019|

Associations need to conduct research on a regular basis throughout the operational year. There are many reasons for this, such as measuring the effectiveness of products and services and identifying areas where new services can be offered to association members. An association needs to ensure that it is constantly [...]

Domains, Hosting, WordPress, oh my! Keeping track of your association’s web assets

By |2020-10-21T15:16:48-05:00May 2nd, 2019|

Do you know where your association’s domain is hosted? Hint: it may not be with the same company that hosts your website. This is something you may not think about until it’s about to expire, or another serious issue comes up, but it’s important to know, especially in the [...]

So, Your Association wants to Start a Blog: Now What?

By |2020-10-14T15:56:21-05:00March 21st, 2019|

In my last blog article, I wrote about the reasons associations should blog. If you haven’t read it yet, check it out here: Why Should Associations Blog? Let us Count the Ways. In this article, I outline where to start once you’ve decided that a blog will benefit your [...]

Valuegraphics: How can it Help Your Association?

By |2020-10-15T08:17:41-05:00February 13th, 2019|

I get emails regularly talking about Millennials–who they are, how they act, how they make buying decisions, and what’s important to them. As an association management company, our association clients are constantly grappling with how to reach this large and powerful demographic to engage them as members, volunteers and [...]

Associations by Graphic Design: What to Think About When Taking on a New Association

By |2020-10-21T15:18:55-05:00December 20th, 2018|

People often struggle with change—change is hard and can force people away from what they are used to—but change happens. When there are big changes in association staffing or service providers, or even how an association is managed, it can be challenging for association members, board members and staff [...]

Why Should Associations Blog? Let us Count the Ways

By |2021-03-05T11:08:01-06:00November 22nd, 2018|

If you’ve searched for something online recently, you have undoubtedly encountered at least a blog or two, maybe even without realizing. Studies show that most people read several blogs a day, and overall, 23% of time online is spent on blog and social network webpages. For those researching a [...]

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