The Virtual Conference—Is This the Future of Events?

By |2021-01-05T13:50:19-06:00November 12th, 2020|

In August, I attended my first virtual conference. This two-day conference had keynote speakers, breakout sessions, and a trade show floor. The conference covered what is currently happening in the event industry and the future of events with tips on how to hold successful events in the current state [...]

Case Study: Leading a Long-Time Client into a Virtual World

By |2020-11-05T13:40:57-06:00October 22nd, 2020|

A long-time client who holds an annual educational conference for its professional members did not want to lose a year of presenting new procedures and treatments to their members due to the COVID-19 pandemic. They knew they could not hold a three day in-person conference with live presentations and [...]

Six Points to Remember When Redesigning Your Association’s Website

By |2020-10-27T15:38:04-05:00September 3rd, 2020|

Redesigning a website takes a lot of planning and forethought. There are a lot of small details that can distract you from seeing the big picture. I have compiled a short list of points to keep in mind before and during your redesign that will help your website relaunch [...]

Association Graphic Design During COVID-19

By |2020-10-28T14:26:45-05:00May 14th, 2020|

COVID-19 has changed work for everyone. Front line workers are working harder than ever and are always at risk. Some started working from home while others were unfortunately laid off. The world of association management and my role as a graphic designer quickly pivoted as well. Since I already [...]

Capturing Millennials Using your Association’s Social Media

By |2020-11-17T14:55:48-06:00November 28th, 2019|

In today’s day and age, having a strong presence on social media for your organization is crucial to staying relevant in your industry; this is no exception to associations. Associations must create and maintain a social media presence in order to capture their current and potential association members. Considering [...]

Cyber Attacks and Associations

By |2020-11-18T10:23:34-06:00November 7th, 2019|

Scenario: It’s late afternoon on Friday, you go to check your computer as you are expecting replies from fellow association board members regarding copies of financials that you sent out the day before. You login to your account, and you see that you have received an email from a [...]

Useful Graphic Design Resources for Associations

By |2020-10-14T14:24:02-05:00October 31st, 2019|

In a past article I came to the defence of the stock photo for association design projects. In this article I’ll give you some more tools to help raise the level of your graphic design for association events. These can help you if you are a professional designer or [...]

The Importance of Staying on Top of Association Trends

By |2020-11-19T10:43:43-06:00September 26th, 2019|

Every industry has trends that affect the future of the industry and its stakeholders. In association management it is very important to stay on top of trends and to implement change to the association while having little disruption. How do trends positively influence associations and why is it so [...]

How to Determine When to Introduce a New Program or Service to Your Association

By |2020-10-14T15:54:38-05:00August 22nd, 2019|

Members of associations across all professions are finding it increasingly difficult to rationalize membership and return on investment in belonging to an organization. Associations need to identify the needs of members and adapt operations to what necessitates paying annual dues. Many times, it is either necessary to implement a [...]

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