Cyber Attacks and Associations

By |2020-11-18T10:23:34-06:00November 7th, 2019|

Scenario: It’s late afternoon on Friday, you go to check your computer as you are expecting replies from fellow association board members regarding copies of financials that you sent out the day before. You login to your account, and you see that you have received an email from a [...]

Useful Graphic Design Resources for Associations

By |2020-10-14T14:24:02-05:00October 31st, 2019|

In a past article I came to the defence of the stock photo for association design projects. In this article I’ll give you some more tools to help raise the level of your graphic design for association events. These can help you if you are a professional designer or [...]

The Importance of Staying on Top of Association Trends

By |2020-11-19T10:43:43-06:00September 26th, 2019|

Every industry has trends that affect the future of the industry and its stakeholders. In association management it is very important to stay on top of trends and to implement change to the association while having little disruption. How do trends positively influence associations and why is it so [...]

How to Determine When to Introduce a New Program or Service to Your Association

By |2020-10-14T15:54:38-05:00August 22nd, 2019|

Members of associations across all professions are finding it increasingly difficult to rationalize membership and return on investment in belonging to an organization. Associations need to identify the needs of members and adapt operations to what necessitates paying annual dues. Many times, it is either necessary to implement a [...]

Designing for Change at Association Events

By |2020-10-14T14:47:23-05:00July 11th, 2019|

I know what you might be thinking, but don’t get too excited: unfortunately, this isn’t a blog post about how graphic design can bring about positive change in associations. While this is certainly possible, it would take much more than one blog post to get into the nuances of [...]

Blogging for Associations: Sharing your Blog

By |2020-10-14T15:23:46-05:00June 27th, 2019|

If you’re reading this, I’m hoping that’s a good indication that you have read the first two articles in this series and have taken the necessary steps to start your own association blog. If you haven’t read my other articles, Why Should Associations Blog? Let us Count the Ways [...]

The Message of Change – Content is as Important as Dissemination

By |2020-10-14T15:24:07-05:00June 20th, 2019|

It is critical that associations communicate openly to their members with information about events, staff and policy changes, publications, website updates and more. It is especially important to communicate with members regarding changes within the association. Even small modifications, like a minor change in schedule or location for a [...]

Your Association’s Digital Footprint: The Benefits of Digital Marketing

By |2020-10-14T15:24:53-05:00June 6th, 2019|

The world has gone digital, so it is important to ensure associations communicate digitally to ensure the message is received by members and stakeholders. Many talks I attend these days speak about the importance and measurability of digital channels to get your message out to your stakeholders. It may [...]

Research in Association Management

By |2020-10-21T15:16:39-05:00May 9th, 2019|

Associations need to conduct research on a regular basis throughout the operational year. There are many reasons for this, such as measuring the effectiveness of products and services and identifying areas where new services can be offered to association members. An association needs to ensure that it is constantly [...]

Domains, Hosting, WordPress, oh my! Keeping track of your association’s web assets

By |2020-10-21T15:16:48-05:00May 2nd, 2019|

Do you know where your association’s domain is hosted? Hint: it may not be with the same company that hosts your website. This is something you may not think about until it’s about to expire, or another serious issue comes up, but it’s important to know, especially in the [...]

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