To say that communication is essential is an understatement for associations. Two years ago, when the unexpected pandemic hit us, the world as we knew it went digital overnight. This meant that all the brainstorming meetings and detailed explanations to designers or writers were now being conducted over long [...]
For any association, your accounting department plays a vital role in your day-to-day operations. Accountants provide insights into the policy and governance of associations and work to ensure the association’s mission, vision, and regulations are met. When there is a lack of internal control systems, inefficiencies can arise in [...]
Members are an association’s life force. Revenue from membership dues, event attendance, and professional development opportunities keep your association running. So, how can your association secure these revenue sources? If you’ve sent an eblast to your association’s members before, you probably know what a call to action is. However, [...]
In a past blog, I shared the following three helpful tools to connect with association members: Doodle to create polls, QuestionPro to create surveys, and Campaign Monitor to send bulk emails. Since the pandemic began, we’ve elevated our use of online resources to stay connected with members. I would [...]
As the world continues to alter its response to the ongoing Covid-19 pandemic, the way in which associations operate has changed tremendously. Throughout the various changes, one thing has remained the same, the emergence of and importance of the virtual workplace. Seeing as many organizations are choosing to transfer [...]
Through the pandemic, our world has changed quite a bit. Associations are holding virtual events, and staff and volunteers are working remotely. This next season will see continued reliance on e-commerce as well as continued social distancing. We will continue limiting or eliminating contact with other people and sanitization [...]
Have you ever taken a step back to consider whether your association membership database is performing at its peak for members? Have you thought about how migration to a new database could help increase workflow and productivity? Most importantly, is it user-friendly for your members? Migration can be simple [...]
Over the past year we have all adjusted to working in the virtual space. We made refinements to how we collaborated with colleagues, association boards, committees, or task forces. The transition from in person meetings to the virtual space was not easy. Now that the pandemic is winding down, [...]
Membership databases play a crucial role for the success of any association. Keeping track of membership information is important for organization and billing purposes. Most associations utilize some sort of membership system; whether it’s an online website, or the old school file cabinet, the information is kept somewhere. If [...]
Podcasts are everywhere these days—and for good reason. According to research from The Podcast Exchange, 30% of English-speaking Canadian adults listened to podcasts each month in 2020. And over 11 million Canadian adults listened to podcasts in 2020. Among these listeners, 47% are aged 18–34—a difficult-to-reach demographic. This article will [...]
