Through the pandemic, our world has changed quite a bit. Associations are holding virtual events, and staff and volunteers are working remotely. This next season will see continued reliance on e-commerce as well as continued social distancing. We will continue limiting or eliminating contact with other people and sanitization [...]
Have you ever taken a step back to consider whether your association membership database is performing at its peak for members? Have you thought about how migration to a new database could help increase workflow and productivity? Most importantly, is it user-friendly for your members? Migration can be simple [...]
Over the past year we have all adjusted to working in the virtual space. We made refinements to how we collaborated with colleagues, association boards, committees, or task forces. The transition from in person meetings to the virtual space was not easy. Now that the pandemic is winding down, [...]
Membership databases play a crucial role for the success of any association. Keeping track of membership information is important for organization and billing purposes. Most associations utilize some sort of membership system; whether it’s an online website, or the old school file cabinet, the information is kept somewhere. If [...]
Podcasts are everywhere these days—and for good reason. According to research from The Podcast Exchange, 30% of English-speaking Canadian adults listened to podcasts each month in 2020. And over 11 million Canadian adults listened to podcasts in 2020. Among these listeners, 47% are aged 18–34—a difficult-to-reach demographic. This article will [...]
In part one of Connecting your Association, we covered the communication styles and preferences of Millennials (generally born between 1981 and 1996). We learned that Millennials are attracted to the message and the WHY behind your association. This will draw them in and retain them as loyal members. While [...]
There’s a little bit of magic that goes into bringing people back to your website over and over again. Your association’s website should be a valuable resource for members and should promote your profession or industry. It should consistently produce content to renew its continual value. But how can [...]
There are many reasons your association has a blog: show-casing the knowledge and accomplishments of your members, building your online presence, or inspiring your audience. One of the main benefits to blog is that it’s one of the best ways to improve your Search Engine Optimization (SEO). Having a [...]
You have made the decision to start a blog for your association. You probably already know the many benefits of blogging include establishing yourself as a leader in your field and greatly improving your website’s SEO. We have discussed some reasons for blogging in further depth in a previous [...]
As an association leader, you are interconnected with other leader and members in your industry. LinkedIn is a great way to capitalize on those connections and further build your professional relationships. This might be surprising, but LinkedIn has been around longer than Facebook, and is widely considered the “number [...]
