How to Elevate and Streamline your Association’s Strategic Planning Sessions

By |2023-01-26T10:42:57-06:00January 26th, 2023|

With the new year in full swing, many association’s communications teams are in full swing gathering members to participate in upcoming strategic planning sessions for key events. The end game of any strategic planning session is to effectively produce a solid and comprehensive plan clearly outlining the association’s communications [...]

Tips on How to Effectively Tackle Your To-do List as an Association Leader in 2023

By |2023-01-19T10:41:57-06:00January 19th, 2023|

It’s a New Year. New projects are in full swing. Association Board meeting energy is picking up momentum as Board members are settling into their roles. Inspiration flows, and you’re focused on your new tasks as an association leader.   Scheduling, attending meetings, event planning, research, and committee work [...]

The Importance of Association Policy Statements

By |2022-12-22T09:07:11-06:00December 22nd, 2022|

Policy statements are the guidelines for the association, they state appropriate standards of action and behaviour for all Board, committee, and staff members. Policy statements can be defined as a definite course of action adopted for expediency, facility, and efficiency. In short, policy statements detail how things are done [...]

How to Get Back Into the Swing of Things Post-Holidays 

By |2022-12-22T09:05:43-06:00December 13th, 2022|

As 2022 draws to a close, many of us are feeling excited to switch on our “Out of Office” message before going on a long-awaited holiday break. ‘Tis the season for reconnecting with family and friends, celebrating the year's achievements, and planning for the year ahead. It's also a [...]

The Role Continuum for Chief Staff Executive and Board of an Association

By |2022-12-09T07:54:44-06:00December 8th, 2022|

In previous articles, I have written about the CSAE CEO Symposium led by Glenn Tecker. I find some of the tools provided at this workshop to be so valuable I keep the workbook on my desk. One of my most referenced tools is the role continuum for the chief [...]

Five Ways Associations Can Improve Their Social Media Game

By |2022-12-01T09:31:11-06:00December 1st, 2022|

Social media can be a powerful communications tool for an association. If used correctly! The key is knowing your membership audience and how to utilize your social platforms to connect with them, build awareness, increase member acquisition, and ultimately drive traffic and engagement. It’s also important to know how [...]

Six Steps to Elevate Your Association’s Content Creation Strategy

By |2022-11-23T09:47:13-06:00November 24th, 2022|

As Bill Gates once said, "Content is King." High-quality content creation must be curated for your association to generate a presence and have a positive impact on your industry and key stakeholders.    An excellent way to connect, engage, inform, and attract current and potential customers within your association [...]

Embrace the Cloud: Using SharePoint with Association Boards

By |2022-11-17T13:03:26-06:00November 16th, 2022|

High-performing association board members are busy enough. Volunteer boards put trust into their association staff to maximize efficiencies and make the best use of their time, skills, and knowledge as an expert in their field. The second piece of the puzzle, and how these efficiencies come full circle, involves [...]

Should Your Association Conduct a Needs Assessment?

By |2022-11-10T09:52:57-06:00November 10th, 2022|

Within every association, there is a need to evaluate what is currently being achieved against what is desired to be achieved. The evaluation could be focused on individual performance, educational resources, and committee production, among endless other possibilities. There are several ways to determine what areas need to be [...]

How to Use Events to Grow Your Association’s Membership

By |2022-11-03T11:40:58-05:00November 3rd, 2022|

Event planning should always be done with membership recruitment top of mind. To attract potential members to your association's event, you need to plan it to have value for existing and potential new members. Here are three tips for planning an event that will help you to recruit new [...]

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