Teach Your Association Board How to FISH! The Diversity, Equality, and Inclusion Argument

By |2021-12-02T09:17:56-06:00December 2nd, 2021|

I don’t fish as I have never had the patience to sit that long but I recently took part in an online training program that made me think of the following phrase: “Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and [...]

Growing Your Association’s Membership Post-Pandemic

By |2021-12-02T09:18:14-06:00November 25th, 2021|

In the association management profession in Canada, we are now learning to adapt to the new normal and bring back business procedures that we used pre-pandemic. One of the hot topics that was on the back burner for many association leaders was membership recruitment. There was so much uncertainty [...]

Planning Your Membership Renewal Campaign: Convey the Benefits of Renewal

By |2021-10-14T15:17:07-05:00October 14th, 2021|

The fall is a busy time for everyone. Summer vacation is ending and students go back to school. Suddenly, your inbox, calendar, and to do list are all overflowing. That’s why when planning your fall membership renewal campaign, it is crucial to provide succinct information on the benefits of [...]

Rewarding Your Association Members with Awards

By |2021-09-16T11:34:39-05:00September 16th, 2021|

There are many exciting ways to engage the members of your association, whether it’s by involving them as volunteers or engaging them at events. Creating an award program for the members of your association - regardless of their professional field or industry - can be very beneficial. Everyone wants [...]

Growth and Mentorship: The Path to Finding Your Place

By |2021-09-09T11:22:06-05:00September 9th, 2021|

As a young professional working in today’s economic climate, I have experienced the struggle to find my way on the career path I have chosen. This is a challenge that most people experience at some point in their career, and for many, it can be a disheartening hurdle to [...]

Migration Complete – Moving Your Membership Database to a New Platform

By |2021-08-26T12:12:09-05:00August 26th, 2021|

Have you ever taken a step back to consider whether your association membership database is performing at its peak for members? Have you thought about how migration to a new database could help increase workflow and productivity? Most importantly, is it user-friendly for your members? Migration can be simple [...]

Ways to Recognize Association Members

By |2021-07-23T08:11:41-05:00July 22nd, 2021|

Associations thrive and grow when members are interested in the actions of its board and association. That is why it is so important to always be looking for new, creative, and engaging ways to ‘entertain’ association members. Whether membership in your association is voluntary or required for a profession/industry, [...]

How to Choose and Use Association Communication Channels Efficiently

By |2021-02-25T11:26:35-06:00February 11th, 2021|

Associations are unique. They exist for different purposes, serve different professions or industries, and represent different kinds of membership. That’s why a communication channel may work better for one association than another. For years now, technology has been a main component of our day to day lives and traditional [...]

Association Membership Surveys, Satisfaction, and Retention

By |2020-10-29T11:15:01-05:00October 29th, 2020|

Membership associations exist to serve their members. Ensuring members are satisfied and engaged should be a key priority for every association. To deliver on this, members must be able to express their support of the actions of the association. Membership satisfaction and feedback surveys help associations realize members’ wants [...]

How to Make New Association Members Feel Welcomed

By |2021-01-05T13:54:06-06:00October 8th, 2020|

New members should feel welcomed and receive guidance to connect with other members when joining an association. Making an association a welcoming environment is essential for recruiting new members but also for keeping the members you have! In this article, I will explore four essential components to increasing your [...]

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