The Strauss Blog

Writing a Powerful Mass Email

Marketing your event by email is still an important way to get information to your members and other potential association event delegates. However, given that we receive so many emails every day, how can you make yours stand out from the crowd? Mobile Compatibility Mobile devices are becoming more and more ubiquitous and I’m sure […]

Analyzing Responses from Post Event Surveys

Congratulations, your association conference went off without a major hitch! Your booths are packed up, the registration desk is clear and your delegates are (you hope) frantically completing their post conference surveys. While it’s great to see that your delegates enjoyed your event, you now need to translate the information that was gathered into something […]

Millennials: The Next Generation of Event Attendees

Millennials; the generation of young adults currently spending their hours playing Pokémon Go and taking pictures of their whipped mocha coffee drink. The current view of Millennials is not great, if you go to google and search “Millennials are” the top results are “lazy”, “idiots” and “screwed”. Millennials are 20-35 years old, they are contributing […]