The Strauss Blog

The Message of Change – Content is as Important as Dissemination

It is critical that associations communicate openly to their members with information about events, staff and policy changes, publications, website updates and more. It is especially important to communicate with members regarding changes within the association. Even small modifications, like a minor change in schedule or location for a recurring event, can turn into a […]

Adding Value to Association Membership: Creating Two-Way Communication Opportunities

As stated in one of our previous articles, “Members are the lifeblood of associations. Without members, an association would cease to exist. An association’s members are its most valuable asset and bring the life, the drive, and the mission to associations.” An association should be using a variety of techniques to find out what the […]