Preparing for the Unexpected – Contingency Plans for Association Events

By |2022-07-21T14:07:04-05:00July 21st, 2022|

Even though it looks like we have weathered the pandemic, for now, the question about what the future holds continues to loom. How can associations continue to plan for the seemingly unplannable? One way to set yourself up for success is to have a plan B – or contingency [...]

Member Satisfaction is Key for a High-Performance Association – Listening to Your Association Members

By |2022-07-08T10:18:23-05:00July 6th, 2022|

One of the biggest traits of a high-performing association is member satisfaction! But how do you quantify and obtain member satisfaction, ensuring all are satisfied with their investment in the association and that their opinions are of value? (See one of my past articles highlighting the characteristics of a [...]

The Winning Recipe for Successful Association Events

By |2022-06-30T13:59:28-05:00June 29th, 2022|

A successful association event begins with a solid recipe that passed the test of people and time but is tweaked based on innovation, creativity, and past learning. Planning an event involves layers upon layers of details. There is a lot to keep track of, from planning to onsite management. Creating a solid plan [...]

Creating Organized Communications Content for Associations

By |2022-06-16T09:18:48-05:00June 16th, 2022|

To say that communication is essential is an understatement for associations. Two years ago, when the unexpected pandemic hit us, the world as we knew it went digital overnight. This meant that all the brainstorming meetings and detailed explanations to designers or writers were now being conducted over long [...]

Your Guide to Networking at In-Person Association Events

By |2022-05-26T09:15:53-05:00May 26th, 2022|

Following a shift to virtual spaces over the past couple of years, association members are finally getting back to connecting in-person again. For some, this comeback will be like riding a bike, whereas for others, it could feel daunting and awkward. It’s not a one-size-fits-all members formula. However, there [...]

Optimizing Your Call to Action: What Is Your Association Asking For?

By |2022-05-05T08:23:27-05:00May 5th, 2022|

Members are an association’s life force. Revenue from membership dues, event attendance, and professional development opportunities keep your association running. So, how can your association secure these revenue sources? If you’ve sent an eblast to your association’s members before, you probably know what a call to action is. However, [...]

Post-COVID: Return to Association Events and Travel

By |2022-04-14T09:48:25-05:00April 14th, 2022|

In a matter of only a few weeks, we have seen travel and in-person events start up in the blink of an eye. Welcome to the next ‘new normal’ for associations; the next reality in the ongoing pandemic world. How will the association world continue to change? The consensus is [...]

The Business Behind Association Events

By |2022-04-12T16:06:30-05:00April 7th, 2022|

Now that in-person events are re-emerging, it is time to start planning! Your association members are ready to meet in person and begin receiving the benefits of their membership. Your association’s operating budget is begging for increased revenue to help provide better services and programs to your members. There [...]

Getting Together Again – Adjusting Expectations (Again)

By |2022-02-10T09:28:35-06:00February 10th, 2022|

Over the second year of the pandemic, we have experienced a lot of starts and stops. In October 2021 we felt that it was safe for our association clients to be hosting in-person events. However, by the end of the year, we had cancelled in-person association events for January [...]

Return To The Starting Line: Lessons From the Race Management Industry

By |2022-01-13T10:48:16-06:00January 13th, 2022|

The association events sector is experiencing an unprecedented time of flux and uncertainty. One community that is leading the way back into in-person events has been the endurance event management industry: road races, triathlon, Ironman, and marathons. With these events generally all taking place outdoors, restrictions have allowed them [...]

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