The Virtual Conference—Is This the Future of Events?

By |2021-01-05T13:50:19-06:00November 12th, 2020|

In August, I attended my first virtual conference. This two-day conference had keynote speakers, breakout sessions, and a trade show floor. The conference covered what is currently happening in the event industry and the future of events with tips on how to hold successful events in the current state [...]

Case Study: Leading a Long-Time Client into a Virtual World

By |2020-11-05T13:40:57-06:00October 22nd, 2020|

A long-time client who holds an annual educational conference for its professional members did not want to lose a year of presenting new procedures and treatments to their members due to the COVID-19 pandemic. They knew they could not hold a three day in-person conference with live presentations and [...]

The “Dreaded” AGM: How to Attract Association Members

By |2020-10-27T09:40:37-05:00October 15th, 2020|

I recently received an invitation to an annual general meeting (AGM) for an association of which I am a member. My first instinct was to ignore the email and not attend the AGM, especially since it is not part of the annual conference and it will be held virtually [...]

Maximizing the Potential Benefit of Attending an Association’s Virtual Conference

By |2020-10-27T10:13:13-05:00October 1st, 2020|

In a world where the show must go on, a new and increasingly popular avenue is virtual conferences. We are seeing many organizations adopt this method and hold informative, productive, and connective online events. Follow the tips and tricks below to get the most of out attending your association’s [...]

Hosting Association Events Amidst a Global Pandemic: Adapting to New Health and Safety Standards

By |2020-10-28T08:26:14-05:00August 27th, 2020|

2020 has seen association events cancelled left, right, and centre due to physical distancing protocols. Due to the COVID-19 pandemic, social gatherings now restricted to small groups. Hotels, convention centres, and other venues are enacting new health and safety guidelines. In August, I hosted an online brainstorming session with [...]

GST/HST and QST on Registration Fees for Virtual Meetings and Trade Shows

By |2020-10-28T09:00:49-05:00August 6th, 2020|

Many associations have been forced to cancel in-person professional development meetings and/or trade shows because of the COVID-19 pandemic, as described in my colleagues' recent article Association Trade Shows Gone Virtual. The cancellation of these events both reduces the value of association membership and threatens some association’s financial sustainability. Virtual [...]

Association Trade Shows Gone Virtual

By |2020-10-28T09:03:21-05:00July 30th, 2020|

Face-to-face events continue to take a back seat due to the COVID-19 outbreak, leaving associations to find unique alternatives for members to stay connected and engaged. Many associations are using technology to bring members together, but how do you standout? One unique format is a virtual trade show. As [...]

Hosting Association Golf Tournaments in a COVID-19 World

By |2020-10-21T15:47:28-05:00July 23rd, 2020|

Association members are missing their face-to-face networking opportunities used to catch up with fellow members or to have those deep conversations with fellow members on issues affecting their industry. When the pandemic hit its peak earlier this year, associations had no choice but to cancel association in-person member events [...]

Virtual Events: An Opportunity to Grow your Association’s Event Repertoire

By |2020-10-28T14:37:39-05:00May 7th, 2020|

The COVID-19 pandemic has made it impossible to hold in-person association events. Many associations are now looking to host virtual events to keep their members engaged and to provide new revenue generating activities. This article will explore options to pivot your cancelled events and will hopefully give you a [...]

Understanding Your Contracts and Memorandums of Understanding During COVID-19

By |2020-10-29T09:00:44-05:00April 9th, 2020|

The world has been turned on its ear over the last several weeks. COVID-19 pandemic has changed the world on so many fronts and it is hard to comprehend or understand how it will affect your association, your workplace and your interactions with members. As an association management company [...]

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