The Strauss Blog

Virtual Events: An Opportunity to Grow your Association’s Event Repertoire

The COVID-19 pandemic has made it impossible to hold in-person association events. Many associations are now looking to host virtual events to keep their members engaged and to provide new revenue generating activities. This article will explore options to pivot your cancelled events and will hopefully give you a new way of looking at virtual […]

Bilingualism in National Associations: How to Meet Member’s Expectations

Canadian associations are often bilingual, meaning they offer membership programs and services in both official languages: French and English. In this context, members, potential members and industry partners are expecting bilingual service. It is the role of the association and its board to set policies and expectations for French membership services. The framework of their […]

Sponsorship for Association Events

Finding sponsors for your association’s events is a major component of increasing non-dues revenue and generating a surplus. This article explores options of how to optimize your association’s sponsorship revenue. Reach out to Previous Sponsors First When you are looking for sponsors for your association’s next event, start with previous sponsors first. Always give them […]

Big Event in a Small Pond

During the busy gala season, there seems to be a different gala dinner every night of the week. The events may vary in terms of the menu, the entertainment, the venue and the cause, yet there seems to be one major commonality: the attendees. When you attend these events and look around the room, it […]

Managing and Growing National Association Events

Managing a major national association event like a convention, symposium or annual conference can be a challenge for any event manager. Usually events like this are the largest an association can offer to its members, and they provide opportunities for new business connections, professional development, networking and more. It takes a lot of work to […]

How to Develop a Mutually Beneficial Relationship with Association Conference Speakers – Interviewing a Professional Speaker

Jennifer Schrafft is a Certified Professional Coach who does regular speaking engagements throughout the year. Recently, she participated as a speaker in two association conferences that I managed. I sat down with Jennifer to find out what makes a positive speaking engagement for her and how we can work together to create a mutually beneficial […]

Speaker Confirmations: The When, What and Why

You are two weeks out from an association event: your program is set, all vendors have been contracted, the venue details have been organized and now it is time to reconfirm, reconfirm, reconfirm! Arguably, the most important deliverable at an association meeting or conference is the educational content. So, it is extremely important that your […]

Transportation & Logistics Companies: The Key to Successful Association Trade Shows

One of the key elements to running any successful association trade show is shipping. That’s why association trade shows need a transportation broker and logistics manager. Having now planned a national (or Canada-wide) trade show tour that included exhibitors participating in anywhere from one to four cities on the tour, it became apparent to me […]