The Strauss Blog

Hosting Association Events Amidst a Global Pandemic: Adapting to New Health and Safety Standards

Since social distancing protocols were set in place, 2020 has seen association events cancelled left, right, and centre. As social gatherings are now restricted to small groups, we have seen hotels, convention centres and other venues prepare and publish new health and safety guidelines with the pandemic in mind. In August, I hosted an online […]

Association Trade Shows Gone Virtual

Face-to-face events continue to take a back seat due to the COVID-19 outbreak, leaving associations to find unique alternatives for members to stay connected and engaged. Many associations are using technology to bring members together, but how do you standout? One unique format is a virtual trade show. As technology and online platforms are becoming […]

Virtual Events: An Opportunity to Grow your Association’s Event Repertoire

The COVID-19 pandemic has made it impossible to hold in-person association events. Many associations are now looking to host virtual events to keep their members engaged and to provide new revenue generating activities. This article will explore options to pivot your cancelled events and will hopefully give you a new way of looking at virtual […]

Bilingualism in National Associations: How to Meet Member’s Expectations

Canadian associations are often bilingual, meaning they offer membership programs and services in both official languages: French and English. In this context, members, potential members and industry partners are expecting bilingual service. It is the role of the association and its board to set policies and expectations for French membership services. The framework of their […]

Sponsorship for Association Events

Finding sponsors for your association’s events is a major component of increasing non-dues revenue and generating a surplus. This article explores options of how to optimize your association’s sponsorship revenue. Reach out to Previous Sponsors First When you are looking for sponsors for your association’s next event, start with previous sponsors first. Always give them […]

Big Event in a Small Pond

During the busy gala season, there seems to be a different gala dinner every night of the week. The events may vary in terms of the menu, the entertainment, the venue and the cause, yet there seems to be one major commonality: the attendees. When you attend these events and look around the room, it […]

Managing and Growing National Association Events

Managing a major national association event like a convention, symposium or annual conference can be a challenge for any event manager. Usually events like this are the largest an association can offer to its members, and they provide opportunities for new business connections, professional development, networking and more. It takes a lot of work to […]

How to Develop a Mutually Beneficial Relationship with Association Conference Speakers – Interviewing a Professional Speaker

Jennifer Schrafft is a Certified Professional Coach who does regular speaking engagements throughout the year. Recently, she participated as a speaker in two association conferences that I managed. I sat down with Jennifer to find out what makes a positive speaking engagement for her and how we can work together to create a mutually beneficial […]