The Pandemic Presents Opportunities for Partnership

By |2020-12-17T14:53:54-06:00November 5th, 2020|

Pandemic planning was NOT part of my vocabulary at the beginning of 2020. Earlier this year, an association we manage had recently welcomed a pandemic planner as a new member. Many association members didn’t understand the complexity and details of pandemic planning and how it could positively impact their [...]

Case Study: Leading a Long-Time Client into a Virtual World

By |2020-11-05T13:40:57-06:00October 22nd, 2020|

A long-time client who holds an annual educational conference for its professional members did not want to lose a year of presenting new procedures and treatments to their members due to the COVID-19 pandemic. They knew they could not hold a three day in-person conference with live presentations and [...]

Maximizing the Potential Benefit of Attending an Association’s Virtual Conference

By |2020-10-27T10:13:13-05:00October 1st, 2020|

In a world where the show must go on, a new and increasingly popular avenue is virtual conferences. We are seeing many organizations adopt this method and hold informative, productive, and connective online events. Follow the tips and tricks below to get the most of out attending your association’s [...]

How Association Leaders Can Boost Morale During a Pandemic

By |2020-10-27T15:33:05-05:00September 10th, 2020|

As we continue to live and work through the COVID-19 pandemic, it is more important than ever for association leaders to actively listen to members’ needs. During this difficult time, associations must keep an open line of communication with members to gauge the overall morale of the association. Members [...]

Hosting Association Events Amidst a Global Pandemic: Adapting to New Health and Safety Standards

By |2020-10-28T08:26:14-05:00August 27th, 2020|

2020 has seen association events cancelled left, right, and centre due to physical distancing protocols. Due to the COVID-19 pandemic, social gatherings now restricted to small groups. Hotels, convention centres, and other venues are enacting new health and safety guidelines. In August, I hosted an online brainstorming session with [...]

GST/HST and QST on Registration Fees for Virtual Meetings and Trade Shows

By |2020-10-28T09:00:49-05:00August 6th, 2020|

Many associations have been forced to cancel in-person professional development meetings and/or trade shows because of the COVID-19 pandemic, as described in my colleagues' recent article Association Trade Shows Gone Virtual. The cancellation of these events both reduces the value of association membership and threatens some association’s financial sustainability. Virtual [...]

Association Trade Shows Gone Virtual

By |2020-10-28T09:03:21-05:00July 30th, 2020|

Face-to-face events continue to take a back seat due to the COVID-19 outbreak, leaving associations to find unique alternatives for members to stay connected and engaged. Many associations are using technology to bring members together, but how do you standout? One unique format is a virtual trade show. As [...]

Hosting Association Golf Tournaments in a COVID-19 World

By |2020-10-21T15:47:28-05:00July 23rd, 2020|

Association members are missing their face-to-face networking opportunities used to catch up with fellow members or to have those deep conversations with fellow members on issues affecting their industry. When the pandemic hit its peak earlier this year, associations had no choice but to cancel association in-person member events [...]

“Zoom Fatigue”: Is it affecting your Association? Tips on How to Manage it.

By |2020-10-28T09:27:38-05:00July 16th, 2020|

With so many of us working from home, video conferencing through Zoom, Microsoft Teams, and other platforms has increased. The demand to keep association members engaged through the pandemic has certainly increased meetings, remote learning, and social/networking events. The term “Zoom Fatigue” has been popping up with association members [...]

Maintaining Association Member Engagement in a Socially Distant World: An Interview

By |2020-10-28T09:34:14-05:00August 20th, 2020|

In this interview, Sandra Harssar, an executive member of the Promotional Products Professionals of Canada (PPPC), discusses her journey as a board member and how the COVID-19 pandemic has affected association member engagement and involvement. Q: What prompted you to run for a position on the board? Sandra: I [...]

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