The Best of Both Worlds: Utilizing the Strengths of Virtual and In-Person Meetings

By |2021-07-15T14:30:44-05:00July 15th, 2021|

Over the past year we have all adjusted to working in the virtual space. We made refinements to how we collaborated with colleagues, association boards, committees, or task forces. The transition from in person meetings to the virtual space was not easy. Now that the pandemic is winding down, [...]

In-Person Events in a Vaccinated World

By |2021-06-10T11:48:36-05:00June 10th, 2021|

We all want to get back to in-person events as soon as possible. The success of your association’s trade show or conference depends on how you market to potential delegates. Working in a primarily Canadian market, you need to keep in mind that, generally, Canadians are very safety orientated. [...]

Insurance 101 for Associations

By |2021-04-21T14:40:02-05:00April 8th, 2021|

I recently had the opportunity to connect with Olivia Reed, licensed insurance broker, and Director at BMS Canada Risk Services Ltd. (BMS). BMS is a specialist insurance brokerage that has a national team dedicated to working with associations and association members across Canada. Olivia shared information that is particularly [...]

When Can We Hold Events in 2021?

By |2021-02-25T11:20:04-06:00February 4th, 2021|

While continuously adapting, we are proud to have made it through the hardships of countless event cancellations and closures over the past months. We have been able to adapt and focus, and now we may see another opportunity to pivot, beyond virtual events. In the months ahead, health authorities [...]

The Pandemic Presents Opportunities for Partnership

By |2020-12-17T14:53:54-06:00November 5th, 2020|

Pandemic planning was NOT part of my vocabulary at the beginning of 2020. Earlier this year, an association we manage had recently welcomed a pandemic planner as a new member. Many association members didn’t understand the complexity and details of pandemic planning and how it could positively impact their [...]

Case Study: Leading a Long-Time Client into a Virtual World

By |2020-11-05T13:40:57-06:00October 22nd, 2020|

A long-time client who holds an annual educational conference for its professional members did not want to lose a year of presenting new procedures and treatments to their members due to the COVID-19 pandemic. They knew they could not hold a three day in-person conference with live presentations and [...]

Maximizing the Potential Benefit of Attending an Association’s Virtual Conference

By |2020-10-27T10:13:13-05:00October 1st, 2020|

In a world where the show must go on, a new and increasingly popular avenue is virtual conferences. We are seeing many organizations adopt this method and hold informative, productive, and connective online events. Follow the tips and tricks below to get the most of out attending your association’s [...]

How Association Leaders Can Boost Morale During a Pandemic

By |2020-10-27T15:33:05-05:00September 10th, 2020|

As we continue to live and work through the COVID-19 pandemic, it is more important than ever for association leaders to actively listen to members’ needs. During this difficult time, associations must keep an open line of communication with members to gauge the overall morale of the association. Members [...]

Hosting Association Events Amidst a Global Pandemic: Adapting to New Health and Safety Standards

By |2020-10-28T08:26:14-05:00August 27th, 2020|

2020 has seen association events cancelled left, right, and centre due to physical distancing protocols. Due to the COVID-19 pandemic, social gatherings now restricted to small groups. Hotels, convention centres, and other venues are enacting new health and safety guidelines. In August, I hosted an online brainstorming session with [...]

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