The Strauss Blog

Case Study: Leading a Longtime Client into a Virtual World

A long-time client who holds an annual educational conference for its professional members did not want to lose a year of presenting new procedures and treatments to their members due to the COVID-19 pandemic. They knew they would not be able hold a three day in-person conference with live presentations and exhibitions in 2020, but […]

Maximizing the Potential Benefit of Attending an Association’s Virtual Conference

In a world where the show must go on, a new and increasingly popular avenue is virtual conferences. We are seeing many organizations adopt this method and hold successful online events that are informative, productive, and connective. Follow the tips and tricks below to get the most of out attending your association’s virtual conference. #1: […]

Is it time your Association Hosts an Indigenous Sharing Circle?

Our society is currently adapting to the restrictions and guidelines of the COVID-19 pandemic while confronting the systematic oppression of Black, Indigenous, and People of Colour (BIPOC). Our associations are not unaffected by present events, and issues affecting members cannot be ignored. It is difficult to invoke instant change across a nation, but if every […]

How Association Leaders Can Boost Morale During a Pandemic

As we continue to live and work through the COVID-19 pandemic, it is more important than ever for association leaders to actively listen to members’ needs. During this difficult time, associations must keep an open line of communication with members to gauge the overall morale of the association. Members are an association’s greatest asset. Without […]

Hosting Association Events Amidst a Global Pandemic: Adapting to New Health and Safety Standards

Since social distancing protocols were set in place, 2020 has seen association events cancelled left, right, and centre. As social gatherings are now restricted to small groups, we have seen hotels, convention centres and other venues prepare and publish new health and safety guidelines with the pandemic in mind. In August, I hosted an online […]

Maintaining Association Member Engagement in a Socially Distant World: An Interview

In this interview, Sandra Harssar, an executive member of the Promotional Products Professionals of Canada (PPPC), discusses her journey as a board member and how the COVID-19 pandemic has affected association member engagement and involvement. Q: What prompted you to run for a position on the board? Sandra: I was always interested in trade shows […]

GST/HST and QST on Registration Fees for Virtual Meetings and Trade Shows

Many associations have been forced to cancel in-person professional development meetings and/or trade shows because of the COVID-19 pandemic, as described in my colleagues’ recent article Association Trade Shows Gone Virtual. The cancellation of these events both reduces the value of association membership and threatens some association’s financial sustainability. Virtual meetings and trade shows can and […]

Association Trade Shows Gone Virtual

Face-to-face events continue to take a back seat due to the COVID-19 outbreak, leaving associations to find unique alternatives for members to stay connected and engaged. Many associations are using technology to bring members together, but how do you standout? One unique format is a virtual trade show. As technology and online platforms are becoming […]

Hosting Association Golf Tournaments in a COVID-19 World

Association members are missing their face-to-face networking opportunities used to catch up with fellow members or to have those deep conversations with fellow members on issues affecting their industry. When the pandemic hit its peak earlier this year, associations had no choice but to cancel association in-person member events and gatherings. Now that provinces are […]

“Zoom Fatigue”: Is it affecting your Association? Tips on How to Manage it.

Over the past few months with so many of us now working from home there has been an increase in video conferencing through Zoom, Microsoft Teams, many other platforms. The demand to keep association members engaged and involved through the pandemic has certainly increased meetings, remote learning, and social/networking events. The term “Zoom Fatigue” has […]