The Strauss Blog

Your Association’s Digital Footprint: The Benefits of Digital Marketing

The world has gone digital, so it is important to ensure associations communicate digitally to ensure the message is received by members and stakeholders. Many talks I attend these days speak about the importance and measurability of digital channels to get your message out to your stakeholders. It may not be necessary to put all […]

Domains, Hosting, WordPress, oh my! Keeping track of your association’s web assets

Do you know where your association’s domain is hosted? Hint: it may not be with the same company that hosts your website. This is something you may not think about until it’s about to expire, or another serious issue comes up, but it’s important to know, especially in the case of association management companies that […]

Associations by Graphic Design: What to Think About When Taking on a New Association

People often struggle with change—change is hard and can force people away from what they are used to—but change happens. When there are big changes in association staffing or service providers, or even how an association is managed, it can be challenging for association members, board members and staff too. Big changes can happen for […]

Is Your Association A High-Performance Association?

Has the performance of your association been thoroughly evaluated? How do you know if it is time to begin the process of progressing your association into a high-performance association? High-performance associations possess the following key characteristics: The vision and mission of the association are owned and shared by all stakeholders Strategy is performance-based and the […]

How QuickBooks Can Work for Your Association

No matter what type of association you are managing, keeping accurate financial records is essential. Keeping your accounting records organized is important for many reasons, including a quick and low-cost audit or review engagement and being able to get useable information when it is needed to help manage your association. QuickBooks is one of the […]

Six Things to Do and Four to Avoid When Using Social Media For Your Association

After Introducing Social Media to a Reluctant Association, you need to figure out how best to take advantage of it. When used well, social media can work for your association by building awareness, promoting advancements, and connecting with prospective members. Social media can be overwhelming, but it is manageable. Read on fora few pointers to consider […]

Increasing Association Cyber Security on a Budget of $0

October is National Cyber Security Awareness Month. The purpose of this article is to make you aware of prioritized doable and no-cost steps to make your association’s computers and computer system “safer” from cyber-attack. Learning from the Equifax Hack One-half of adults in the United States, and 100,000 Canadians, had their personal identifiable information (PII) […]

Association Management Systems and Websites Are Becoming One and the Same

As an association management company, we spend a lot of time speaking to associations that are exploring different management options. During these discussions, some of the most common questions revolve around association management systems (AMS), which consist of databases, a website, payment systems, and sometimes much more. We are often asked: What AMS does your […]

Does Your Association Need Abuse Insurance?

If your association interacts in any way with youth, the elderly, or people living with disabilities, then you should investigate obtaining abuse and molestation insurance coverage (commonly referred to as abuse insurance). Abuse insurance could be one of the most needed types of insurance for your organization. This is because abuse claims can be very […]

Canada’s Anti-Spam Legislation – The Honeymoon is Over July 1st

CASL’s (Canada’s Anti-Spam Legislation) three-year transition period ends on July 1st, 2017. Before you celebrate our sesquicentennial, you might want to call your insurance broker, lawyer, and IT professional—plus, educate yourself and all your employees. What is CASL? On Canada Day 2014, CASL came into effect. It applies to “commercial electronic messages” (CEMs), which are […]