The Strauss Blog

Maximizing the Potential Benefit of Attending an Association’s Virtual Conference

In a world where the show must go on, a new and increasingly popular avenue is virtual conferences. We are seeing many organizations adopt this method and hold successful online events that are informative, productive, and connective. Follow the tips and tricks below to get the most of out attending your association’s virtual conference. #1: […]

Choosing Software for Associations

The proper software for your association can make work efficient and simple, however the wrong software can quickly ruin your day. We strive to maximize productivity, but it can be difficult to allocate time to learn or research new software. In this blog, I will discuss tips and ideas for researching and buying software for […]

Capturing Millennials Using your Association’s Social Media

In today’s day and age, having a strong presence on social media for your organization is crucial to staying relevant in your industry; this is no exception to associations. Associations must create and maintain a social media presence in order to capture their current and potential association members. Considering that the majority of the Canadian […]

Cyber Attacks and Associations

Scenario: It’s late afternoon on Friday, you go to check your computer as you are expecting replies from fellow association board members regarding copies of financials that you sent out the day before. You login to your account, and you see that you have received an email from a hacker informing you that they have […]

Your Association’s Digital Footprint: The Benefits of Digital Marketing

The world has gone digital, so it is important to ensure associations communicate digitally to ensure the message is received by members and stakeholders. Many talks I attend these days speak about the importance and measurability of digital channels to get your message out to your stakeholders. It may not be necessary to put all […]

Domains, Hosting, WordPress, oh my! Keeping track of your association’s web assets

Do you know where your association’s domain is hosted? Hint: it may not be with the same company that hosts your website. This is something you may not think about until it’s about to expire, or another serious issue comes up, but it’s important to know, especially in the case of association management companies that […]