The Strauss Blog

The Message of Change – Content is as Important as Dissemination

It is critical that associations communicate openly to their members with information about events, staff and policy changes, publications, website updates and more. It is especially important to communicate with members regarding changes within the association. Even small modifications, like a minor change in schedule or location for a recurring event, can turn into a […]

Your Association’s Digital Footprint: The Benefits of Digital Marketing

The world has gone digital, so it is important to ensure associations communicate digitally to ensure the message is received by members and stakeholders. Many talks I attend these days speak about the importance and measurability of digital channels to get your message out to your stakeholders. It may not be necessary to put all […]

The Administrative Side of Member Ethics

Associations that are also credentialing bodies and regulatory colleges will have a Code of Ethics and require their association members to abide by this code in order to practice under their association or college’s certification or credential. In the case of regulatory bodies, the Code of Ethics is a formal document that defines ethical standards […]

Research in Association Management

Associations need to conduct research on a regular basis throughout the operational year. There are many reasons for this, such as measuring the effectiveness of products and services and identifying areas where new services can be offered to association members. An association needs to ensure that it is constantly evaluating both its performance, and the […]

Managing Remote Association Teams

National and international associations by their nature are accustomed to managing projects with a remote workforce, whether that is volunteers or staff. As our team of association professionals has grown, it has meant that all our staff are no longer working from our association management company’s office, rather we have staff working from home locally […]

Speaker Confirmations: The When, What and Why

You are two weeks out from an association event: your program is set, all vendors have been contracted, the venue details have been organized and now it is time to reconfirm, reconfirm, reconfirm! Arguably, the most important deliverable at an association meeting or conference is the educational content. So, it is extremely important that your […]

Transportation & Logistics Companies: The Key to Successful Association Trade Shows

One of the key elements to running any successful association trade show is shipping. That’s why association trade shows need a transportation broker and logistics manager. Having now planned a national (or Canada-wide) trade show tour that included exhibitors participating in anywhere from one to four cities on the tour, it became apparent to me […]