The Strauss Blog

Case Study: Leading a Longtime Client into a Virtual World

A long-time client who holds an annual educational conference for its professional members did not want to lose a year of presenting new procedures and treatments to their members due to the COVID-19 pandemic. They knew they would not be able hold a three day in-person conference with live presentations and exhibitions in 2020, but […]

How to Make new Association Members Feel Welcomed

When a new member joins an association, they should be welcomed and provided with guidance to connect with other members. Making an association a welcoming environment is essential for recruiting new members but also for keeping the members you have! In this article, I will explore four essential components to increasing your association’s attraction aspect: […]

Is it time your Association Hosts an Indigenous Sharing Circle?

Our society is currently adapting to the restrictions and guidelines of the COVID-19 pandemic while confronting the systematic oppression of Black, Indigenous, and People of Colour (BIPOC). Our associations are not unaffected by present events, and issues affecting members cannot be ignored. It is difficult to invoke instant change across a nation, but if every […]

How Association Leaders Can Boost Morale During a Pandemic

As we continue to live and work through the COVID-19 pandemic, it is more important than ever for association leaders to actively listen to members’ needs. During this difficult time, associations must keep an open line of communication with members to gauge the overall morale of the association. Members are an association’s greatest asset. Without […]

Hosting Association Events Amidst a Global Pandemic: Adapting to New Health and Safety Standards

Since social distancing protocols were set in place, 2020 has seen association events cancelled left, right, and centre. As social gatherings are now restricted to small groups, we have seen hotels, convention centres and other venues prepare and publish new health and safety guidelines with the pandemic in mind. In August, I hosted an online […]

Board/Senior Staff Optimal Levels of Engagement: How Do You Assess Them?

Engagement is such a crucial factor in managing the new world where the COVID-19 pandemic exists. There are lots of discussions taking place regarding your association members’ financial health and how the pandemic will affect this year’s results and next year’s projections. Before the world paused due to the pandemic, I attended the 2020 Symposium […]

Virtual Meetings for your Association Board

With many people currently working from home, the need for association staff and volunteer leaders to work online is necessary in today’s environment. Association meetings, whether they are board or committee meetings, and the need to hold in-person meetings weekly, monthly, or quarterly has not changed; the way in which we hold these meetings has. […]

Board Succession Planning During a Pandemic: How is Your Association Adapting?

Due to the changing times as a response to COVID-19, many associations have been adapting operations and seeking new solutions. Member communications, continuing education and networking opportunities have been recreated with the purpose of providing a good return on investment for association members. With annual general meetings, conferences, and board meetings being held virtually, associations […]

Navigating the Pandemic as a Board Chair: An Interview

As the COVID-19 pandemic continues, Strauss’ association clients continue to work with volunteers, board members, and association staff to navigate their next steps. This article features interviews with board chairs Alex Jovetic (A), Promotional Product Professionals of Canada (PPPC), and Victor Duarte (V), Physician and Clinical Assistants of Manitoba (PCAM), to gain insight on how […]

Mindfulness & The Association Leader

We are in the middle of the COVID-19 pandemic; association leaders are undoubtedly going through challenging and unpredictable times. As an association leader, you are dealing with cancelled association events, a postponed AGM, new online platforms for board meetings, events, and webinars, and you are working harder than ever to keep members engaged and involved. […]