Search Engine Optimization (SEO) is an integral part of any successful, annual marketing communications (marcom) strategy. Not only does it help to ensure the association stays top of mind with key audiences when searching keywords and topics relevant to the association, it also helps to build the association’s authority [...]
The arrival of new Board members always brings a fresh burst of energy to an association. These individuals, with their diverse backgrounds, skills, and new perspectives bring new life into Board meetings that might otherwise become stale. In this article, I will explore the positive impacts new Board members [...]
It’s Monday morning, you are in line for coffee at your favorite local coffee shop and as the barista hands you your custom latté, they decide to ask: ‘What do you do for work’? Panic ensues as you try to boil down your position as an association coordinator using [...]
As a volunteer association leader, being present is not just about being seen, and physically showing up to wave the flag at your association’s Annual General Meeting (AGM), or Conference, it’s about being fully engaged in the moment. What Does it Mean to Be Present? Being present refers to [...]
In the association industry, it is not uncommon to experience inconsistent workloads. Sometimes, you find yourself overloaded with tasks, while at other times, the workload seems surprisingly light. This inconsistency can be challenging to handle, leading to stress, inefficiencies, and a lack of work-life balance. From a management perspective [...]
When managing an association, communication is one of, if not the most important components of ensuring engagement with your members. Since email has become arguably the most important form of communication today, guaranteeing your emails are opened and read by your members is imperative for sound communication within your [...]
Clarity is a cornerstone to working with associations. It is hard to function well without it. Being an Association Manager and working for an Association Management Company (AMC), I find myself using the word “clarity” constantly when working with Boards. During a recent Board meeting, we referred to clarity [...]
Young people increasingly prioritize working for, buying from, and involving themselves with companies and organizations that align with their values [1], [2]. Values are important for associations, too, creating the foundation of strategy and providing clear expectations around behaviours and decision-making. I know first-hand the consequences of not [...]
Did you know that June is celebrated globally by many as Pride month? You may have noticed at your local supermarket, an increase in rainbow coloured clothing, decorations and flags lining the shelves. Or perhaps driving downtown, large corporations and small business alike both brandishing window posters and signs [...]
There is nothing more thrilling for an association event manager than the excitement and hustle involved in curating a great event. But along with the thrill can come a moment of “Oh No!” when something does not go as planned. And it can happen to the best of us! [...]
