Keep Engaging Association Members During this Pandemic

By |2020-10-28T14:48:18-05:00April 30th, 2020|

What have I learned during March and April amidst the global economic pause and stay at home orders? I’ve learned that despite legislated closures, jobs lost, and event cancellations, association members are engaging with their associations more than ever! They want to be engaged and connected; they want to [...]

How Associations and its Members can Continue to Work Efficiently in Quarantine

By |2020-10-29T09:16:47-05:00April 2nd, 2020|

I recently spoke with an association member that was trapped on a cruise ship during the current COVID-19 pandemic. She shared with me some ideas that helped her keep in touch with her staff and clients while stuck on board. You can see her interview on The Big Story [...]

Is your Association’s AGM in Jeopardy? Solutions to Cope with the Pandemic.

By |2020-10-29T10:25:19-05:00March 26th, 2020|

Annual General Meeting (AGM) season is underway for associations with a fiscal year end of December 31. The purpose of these mandatory meetings is for the board of directors and management to share reports, financials and updates and to allow members of the association to ask questions and share [...]

Association Board Code of Conduct and Code of Ethics: Why are they so Important?

By |2020-10-29T13:55:30-05:00February 27th, 2020|

A board of directors' Code of Conduct and Code of Ethics are valuable tools in board related issues. Recent events spurred me to write this article to emphasize the importance of incorporating these two documents into an association’s board member orientations, ensuring that they are signed annually and ensuring [...]

The Need for Innovation within Associations

By |2020-10-30T11:28:12-05:00December 19th, 2019|

We live in a fast-paced world where things change at a rate that our brains struggle to keep up with. Technology is the big driver behind the speed at which society is changing. How does your association deal with the rate of change and how do you incorporate innovative [...]

Introducing New Association Member Benefits

By |2020-11-12T11:03:27-06:00December 12th, 2019|

Do you have a rewards card in your wallet? How about a mileage plus credit card for your favorite airline? A points system at the local grocery store? The world is full of rewards programs, and everyone is part of at least one of them. Association memberships are similar [...]

Capturing Millennials Using your Association’s Social Media

By |2020-11-17T14:55:48-06:00November 28th, 2019|

In today’s day and age, having a strong presence on social media for your organization is crucial to staying relevant in your industry; this is no exception to associations. Associations must create and maintain a social media presence in order to capture their current and potential association members. Considering [...]

Cyber Attacks and Associations

By |2020-11-18T10:23:34-06:00November 7th, 2019|

Scenario: It’s late afternoon on Friday, you go to check your computer as you are expecting replies from fellow association board members regarding copies of financials that you sent out the day before. You login to your account, and you see that you have received an email from a [...]

Managing and Growing National Association Events

By |2020-11-19T08:47:49-06:00October 10th, 2019|

Managing a major national association event like a convention, symposium or annual conference can be a challenge for any event manager. Usually such events are the largest an association can offer to its members, and they provide opportunities for new business connections, professional development, networking and more. It takes [...]

The Importance of Staying on Top of Association Trends

By |2020-11-19T10:43:43-06:00September 26th, 2019|

Every industry has trends that affect the future of the industry and its stakeholders. In association management it is very important to stay on top of trends and to implement change to the association while having little disruption. How do trends positively influence associations and why is it so [...]

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