My last pre pandemic blog article discussed how The Best-Intentioned Association Boards can get Sidetracked. As I reflect on the way we conducted board meetings during the pandemic, it is interesting to reflect on this article from over two years ago. It focused on making the best use of [...]
Members are an association’s life force. Revenue from membership dues, event attendance, and professional development opportunities keep your association running. So, how can your association secure these revenue sources? If you’ve sent an eblast to your association’s members before, you probably know what a call to action is. However, [...]
Earlier this year I attended a presentation that provided tips on elevating the quality of your newsletter. Prior to this presentation, I had not put too much thought into the newsletter process and how effective it can be for your association membership. According to the 2021 Association Communications Benchmarking [...]
In a past blog, I shared the following three helpful tools to connect with association members: Doodle to create polls, QuestionPro to create surveys, and Campaign Monitor to send bulk emails. Since the pandemic began, we’ve elevated our use of online resources to stay connected with members. I would [...]
In a matter of only a few weeks, we have seen travel and in-person events start up in the blink of an eye. Welcome to the next ‘new normal’ for associations; the next reality in the ongoing pandemic world. How will the association world continue to change? The consensus is [...]
Now that in-person events are re-emerging, it is time to start planning! Your association members are ready to meet in person and begin receiving the benefits of their membership. Your association’s operating budget is begging for increased revenue to help provide better services and programs to your members. There [...]
As we start getting back to in-person board meetings, volunteer board members are craving a better understanding of their role as directors of an association. Zoom-based board meetings have taken away the personal interactions that happen around board tables and put board members into isolation which makes it harder [...]
We often discuss leadership within associations and need not look far for leaders that set a good example. There are many leaders within our partner associations that we can learn from. However, it is also useful to internalize lessons we learn from leaders in media and entertainment. One fictional [...]
For association board members it can be difficult to keep your association to-do lists organized, especially when your professional life gets hectic. I am here to provide some ideas on how you can stay organized in your day-to-day role as an association leader. The fast-pasted association environment has taught [...]
Not-for-profit accounting is a unique process by which not-for-profit organizations plan, record, and report their finances to a committee or Board of Directors. Associations are a type of not-for-profit organization, and so the focus is on the accountability aspect of the accounting. They follow a set of standards that [...]
