The Strauss Blog

Change in Associations and the Role of the Association Leader – Part 2

In my previous blog article, Things Change – Change in Associations and the Role of the Association Leader, I explored the catalysts for change in associations, and how changes can be internal and external. I went through the types of change, as well as the different leadership styles which an association leader can adopt, depending […]

Value Added: The Benefits of Meeting Association Members on their Turf

Connecting with association members is one of my favourite activities as an association leader. Whether at an annual conference or committee meeting, or even by a visit to their office, I always learn a lot from these in-person discussions. While it is easy to connect with members through email or over the phone, I have […]

The Message of Change – Content is as Important as Dissemination

It is critical that associations communicate openly to their members with information about events, staff and policy changes, publications, website updates and more. It is especially important to communicate with members regarding changes within the association. Even small modifications, like a minor change in schedule or location for a recurring event, can turn into a […]

The Future of Association Membership – Bridging Generation Gaps

One of the challenges that faces associations today is working with different expectations from members depending on their age group. Particularly when associations have membership comprised of people from several different generations, it can be difficult to know how to tailor communication and membership offerings in order to satisfy everyone. I attended a conference recently […]