About Victoria K. Peers

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So far Victoria K. Peers has created 15 blog entries.

Ways to Recognize Association Members

By |2021-07-23T08:11:41-05:00July 22nd, 2021|

Associations thrive and grow when members are interested in the actions of its board and association. That is why it is so important to always be looking for new, creative, and engaging ways to ‘entertain’ association members. Whether membership in your association is voluntary or required for a profession/industry, [...]

Connecting your Association: Part 2-Gen X Communication

By |2021-05-13T11:12:17-05:00May 13th, 2021|

In part one of Connecting your Association, we covered the communication styles and preferences of Millennials (generally born between 1981 and 1996). We learned that Millennials are attracted to the message and the WHY behind your association. This will draw them in and retain them as loyal members. While [...]

Connecting your Association: Part 1—Millennial Communication

By |2021-02-25T10:59:01-06:00January 28th, 2021|

As the Communications Specialist on staff at an association management company (AMC), my role is to create relevant and eye-catching content for association members. Depending on a client’s scope of work, this could mean creating: newsletters social media content website content event marketing and more! When establishing your association’s [...]

Maximizing the Potential Benefit of Attending an Association’s Virtual Conference

By |2020-10-27T10:13:13-05:00October 1st, 2020|

In a world where the show must go on, a new and increasingly popular avenue is virtual conferences. We are seeing many organizations adopt this method and hold informative, productive, and connective online events. Follow the tips and tricks below to get the most of out attending your association’s [...]

Navigating the Pandemic as a Board Chair: An Interview

By |2020-10-28T11:28:53-05:00June 11th, 2020|

As the COVID-19 pandemic continues, Strauss’ association clients continue to work with volunteers, board members, and association staff to navigate their next steps. This article features interviews with board chairs Alex Jovetic (A), Promotional Product Professionals of Canada (PPPC), and Victor Duarte (V), Physician and Clinical Assistants of Manitoba [...]

Association Task Forces

By |2020-10-29T11:16:08-05:00March 12th, 2020|

An association’s reputation comes from the work of the association board of directors and its various committees. These groups are mostly responsible for ongoing the policies of an association. But the unsung heroes of the behind-the-scenes progression of an association are its task forces. What is a Task Force? [...]

Capturing Millennials Using your Association’s Social Media

By |2020-11-17T14:55:48-06:00November 28th, 2019|

In today’s day and age, having a strong presence on social media for your organization is crucial to staying relevant in your industry; this is no exception to associations. Associations must create and maintain a social media presence in order to capture their current and potential association members. Considering [...]

Introducing a new Membership Category to your Association

By |2020-10-21T15:14:28-05:00August 29th, 2019|

Associations often offer multiple membership categories to cover various backgrounds, entrance requirements and preferences within the association’s structure and membership base. Membership categories could be based on professional and/or educational backgrounds, years in the profession and working status among other criteria. Depending on the association’s structure and goals, membership [...]

The Administrative Side of Member Ethics

By |2020-10-21T15:16:31-05:00May 16th, 2019|

Associations that are also credentialing bodies and regulatory colleges will have a Code of Ethics and require their association members to abide by this code in order to practice under their association or college’s certification or credential. In the case of regulatory bodies, the Code of Ethics is a [...]

Association Certification Exams: Setting Yourself up for Success

By |2020-10-15T08:18:36-05:00January 31st, 2019|

Whenever there is a certification connected to an association’s membership, it is likely that members have needed to challenge their College’s exam to use said title in their professional practice. In association management companies (AMCs), the association coordinator is tasked with organizing and planning the certification exams. This task [...]

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