About Sydney Shore

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So far Sydney Shore has created 10 blog entries.

Case Study: Leading a Long-Time Client into a Virtual World

By |2020-11-05T13:40:57-06:00October 22nd, 2020|

A long-time client who holds an annual educational conference for its professional members did not want to lose a year of presenting new procedures and treatments to their members due to the COVID-19 pandemic. They knew they could not hold a three day in-person conference with live presentations and [...]

Maintaining Association Member Engagement in a Socially Distant World: An Interview

By |2020-10-28T09:34:14-05:00August 20th, 2020|

In this interview, Sandra Harssar, an executive member of the Promotional Products Professionals of Canada (PPPC), discusses her journey as a board member and how the COVID-19 pandemic has affected association member engagement and involvement. Q: What prompted you to run for a position on the board? Sandra: I [...]

Virtual Events: An Opportunity to Grow your Association’s Event Repertoire

By |2020-10-28T14:37:39-05:00May 7th, 2020|

The COVID-19 pandemic has made it impossible to hold in-person association events. Many associations are now looking to host virtual events to keep their members engaged and to provide new revenue generating activities. This article will explore options to pivot your cancelled events and will hopefully give you a [...]

Sponsorship for Association Events

By |2020-10-30T09:15:06-05:00January 16th, 2020|

Finding sponsors for your association’s events is a major component of increasing non-dues revenue and generating a surplus. This article explores options of how to optimize your association’s sponsorship revenue. Reach out to Previous Sponsors First When you are looking for sponsors for your association’s next event, start with [...]

Managing and Growing National Association Events

By |2020-11-19T08:47:49-06:00October 10th, 2019|

Managing a major national association event like a convention, symposium or annual conference can be a challenge for any event manager. Usually such events are the largest an association can offer to its members, and they provide opportunities for new business connections, professional development, networking and more. It takes [...]

Managing Internal Client Expectations

By |2020-10-14T15:22:40-05:00July 4th, 2019|

As an Event Manager, I plan and execute many events for association and non-profit clients. Most of the time, I am working with individuals, fellow staff members or committees who represent the client, which means I am always working with new people. Working with a senior staff member from [...]

Transportation & Logistics Companies: The Key to Successful Association Trade Shows

By |2020-10-14T15:54:59-05:00March 28th, 2019|

One of the key elements to running any successful association trade show is shipping. That’s why association trade shows need a transportation broker and logistics manager. Having now planned a national (or Canada-wide) trade show tour that included exhibitors participating in anywhere from one to four cities on the [...]

Finding the Right Venue for your Association Event

By |2020-10-15T08:22:40-05:00November 29th, 2018|

There are three keys to success in planning the perfect association conference, meeting, tradeshow, or gala event: preparation, negotiation, and flexibility. As a meeting planner, the more you know about exactly what you need in a space, the easier the search for the right place will be for you. [...]

Investing Time in Your Event Schedule to Ensure Success

By |2020-10-15T08:30:50-05:00August 30th, 2018|

Keeping to a schedule is critical to ensuring a successful event. Creating a Run of Show (ROS)—a timeline/schedule of events—prior to the event is a great way to plan out the timing and order of all the moving parts. To begin, meet with all stakeholders and find out what [...]

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