About Ryan M. Mayo

Ryan M. Mayo is Strauss's resident graphic designer. When not blog writing or creating amazing design work for Strauss's clients, he is rebuilding vintage motorcycles in his garage at home.

Associations by Graphic Design: What to Think About When Taking on a New Association

By |2020-10-21T15:18:55-05:00December 20th, 2018|

People often struggle with change—change is hard and can force people away from what they are used to—but change happens. When there are big changes in association staffing or service providers, or even how an association is managed, it can be challenging for association members, board members and staff [...]

Using Large Format Graphics for Association Events

By |2020-10-15T08:30:04-05:00September 13th, 2018|

Large format artwork is essential to any successful association event. Large format refers to anything the attendee does not carry around in their hands, like banners, posters, signs, floor decals, digital screens, or more. Large format graphics can truly set the tone and feel of your event, but there [...]

Why your association should use a graphic standards guide

By |2018-12-03T11:41:47-06:00June 1st, 2018|

What is a graphic standards guide? A graphic-standards guide, (which can also be knowns as a brand style guide,  brand identity guide, corporate identity guide, etc., etc.) gives an overview, best use practices, and examples for the visual identity of your brand. Contents of a standards guide can include direction [...]

How Bad Design Can Hurt Your Event

By |2018-12-03T11:42:01-06:00March 1st, 2018|

Event budgets can often be tight so cutting professional design out of the event budget is sometimes seen as an easy way to save some money. There are dozens of free online design tools that promise to make anyone design like a professional. While these programs can often be [...]

Six Things to Do and Four to Avoid When Using Social Media For Your Association

By |2018-12-03T11:42:23-06:00December 7th, 2017|

After Introducing Social Media to a Reluctant Association, you need to figure out how best to take advantage of it. When used well, social media can work for your association by building awareness, promoting advancements, and connecting with prospective members. Social media can be overwhelming, but it is manageable. Read [...]

In Defense of the Stock Photo for Association Design Projects

By |2018-12-03T11:42:47-06:00August 24th, 2017|

As a graphic designer working on many association projects my job is to create visuals to communicate information to the desired audience. These can be a variety of forms and media including website, poster, brochure, chart etc. One thing that all these media generally have in common, is a [...]

Do Yourself a Favour and Google Your Association

By |2018-12-03T11:43:39-06:00December 8th, 2016|

According to Wikipedia, Google is the most visited website in the world and by far the most popular search engine, which makes it the primary method for people to find information on the Internet. Due to its common use as a verb describing the act of online searching, in [...]

They asked for what kind of logo file?

By |2018-12-03T11:46:01-06:00August 18th, 2016|

You have just invested a bunch of money to become a sponsor for an event. Great! You just received an email asking for a vector EPS version of your company logo. While larger organizations have the luxury of having a marketing department that can process these requests, what do [...]

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