The Strauss Blog

Using Large Format Graphics for Association Events

Large format artwork is essential to any successful association event. Large format refers to anything the attendee does not carry around in their hands, like banners, posters, signs, floor decals, digital screens, or more. Large format graphics can truly set the tone and feel of your event, but there are a few things to consider […]

Why your association should use a graphic standards guide

What is a graphic standards guide? A graphic-standards guide, (which can also be knowns as a brand style guide,  brand identity guide, corporate identity guide, etc., etc.) gives an overview, best use practices, and examples for the visual identity of your brand. Contents of a standards guide can include direction on everything from stationery, colours, and […]

How Bad Design Can Hurt Your Event

Event budgets can often be tight so cutting professional design out of the event budget is sometimes seen as an easy way to save some money. There are dozens of free online design tools that promise to make anyone design like a professional. While these programs can often be useful, in the end they are […]

Six Things to Do and Four to Avoid When Using Social Media For Your Association

After Introducing Social Media to a Reluctant Association, you need to figure out how best to take advantage of it. When used well, social media can work for your association by building awareness, promoting advancements, and connecting with prospective members. Social media can be overwhelming, but it is manageable. Read on fora few pointers to consider […]