The Strauss Blog

How to Make new Association Members Feel Welcomed

When a new member joins an association, they should be welcomed and provided with guidance to connect with other members. Making an association a welcoming environment is essential for recruiting new members but also for keeping the members you have! In this article, I will explore four essential components to increasing your association’s attraction aspect: […]

Bilingualism in National Associations: How to Meet Member’s Expectations

Canadian associations are often bilingual, meaning they offer membership programs and services in both official languages: French and English. In this context, members, potential members and industry partners are expecting bilingual service. It is the role of the association and its board to set policies and expectations for French membership services. The framework of their […]