About Michelle Penner

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So far Michelle Penner has created 5 blog entries.

Hiring Interns: How it Benefits an Association

By |2022-10-20T10:53:59-05:00October 20th, 2022|

As an association, it’s important to stay relevant, innovative, and invested in the future of our industry. Hiring interns can help an association do just that by helping to bring in a fresh new perspective, provide additional staffing resources, and increase productivity. It also enables the intern to get [...]

The Winning Recipe for Successful Association Events

By |2022-06-30T13:59:28-05:00June 29th, 2022|

A successful association event begins with a solid recipe that passed the test of people and time but is tweaked based on innovation, creativity, and past learning. Planning an event involves layers upon layers of details. There is a lot to keep track of, from planning to onsite management. Creating a solid plan [...]

Lessons of Leadership from Ted Lasso for Associations

By |2022-03-24T15:34:51-05:00March 24th, 2022|

We often discuss leadership within associations and need not look far for leaders that set a good example. There are many leaders within our partner associations that we can learn from. However, it is also useful to internalize lessons we learn from leaders in media and entertainment. One fictional [...]

Taking Your Virtual Events from Good to Great

By |2021-12-02T08:49:06-06:00November 18th, 2021|

Our virtual events were good, but we wanted more for our attendees, our exhibitors, our sponsors, and our association partners. We wanted to take our events to another level. This demanding process required strategy, patience, and a lot of energy. It also required teamwork, brainstorming, and listening to others. [...]

Business Cards in the Post-Covid World

By |2021-09-02T10:34:32-05:00September 2nd, 2021|

Through the pandemic, our world has changed quite a bit. Associations are holding virtual events, and staff and volunteers are working remotely. This next season will see continued reliance on e-commerce as well as continued social distancing. We will continue limiting or eliminating contact with other people and sanitization [...]

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