About Katrina A. Derksen

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So far Katrina A. Derksen has created 9 blog entries.

Work Balance—How to Work Hard and Avoid Burning Out as an Association Volunteer Leader

By |2021-03-04T11:45:34-06:00February 25th, 2021|

Many volunteer board leaders have noticed that no matter how much hard work they contribute, the outcome does not reflect the long hours they are putting in. Association work never stops. Especially during this pandemic. Correspondence keeps piling up and the emails are flying in. No matter how much [...]

Association Membership Surveys, Satisfaction, and Retention

By |2020-10-29T11:15:01-05:00October 29th, 2020|

Membership associations exist to serve their members. Ensuring members are satisfied and engaged should be a key priority for every association. To deliver on this, members must be able to express their support of the actions of the association. Membership satisfaction and feedback surveys help associations realize members’ wants [...]

Association Trade Shows Gone Virtual

By |2020-10-28T09:03:21-05:00July 30th, 2020|

Face-to-face events continue to take a back seat due to the COVID-19 outbreak, leaving associations to find unique alternatives for members to stay connected and engaged. Many associations are using technology to bring members together, but how do you standout? One unique format is a virtual trade show. As [...]

How Associations and its Members can Continue to Work Efficiently in Quarantine

By |2020-10-29T09:16:47-05:00April 2nd, 2020|

I recently spoke with an association member that was trapped on a cruise ship during the current COVID-19 pandemic. She shared with me some ideas that helped her keep in touch with her staff and clients while stuck on board. You can see her interview on The Big Story [...]

Introducing New Association Member Benefits

By |2020-11-12T11:03:27-06:00December 12th, 2019|

Do you have a rewards card in your wallet? How about a mileage plus credit card for your favorite airline? A points system at the local grocery store? The world is full of rewards programs, and everyone is part of at least one of them. Association memberships are similar [...]

Tips for New Association Member Onboarding

By |2020-10-14T14:34:28-05:00September 12th, 2019|

A new member’s first interaction with an association can make a lasting impression. There are a variety of different ways that you can onboard your members. It is important to personalize your member initiation to the particular needs of the new member based on what their expectations are. Every member relationship [...]

The Future of Association Membership – Bridging Generation Gaps

By |2020-10-21T15:16:15-05:00May 29th, 2019|

One of the challenges that faces associations today is working with different expectations from members depending on their age group. Particularly when associations have membership comprised of people from several different generations, it can be difficult to know how to tailor communication and membership offerings in order to satisfy [...]

Managing Association Member Expectations: Is Your Member Database Doing Enough?

By |2020-10-21T15:17:47-05:00February 21st, 2019|

Members have come to expect a lot out of their associations these days. Many see membership in any organization as a give-and-take situation: they pay a monthly or annual fee, they receive the benefit of membership in return. The bottom line is that members always have expectations when they [...]

What is the Best Way to Engage Association Members?

By |2020-10-21T15:19:51-05:00November 8th, 2018|

Member engagement means nurturing and managing relationships to increase an association’s membership volume, value, and retention, and it is critical for an association to break down what engagement looks like for them. Associations should focus on driving those activities that provide value to members, as well as those that [...]

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