The Strauss Blog

Managing Association Member Expectations: Is Your Member Database Doing Enough?

Members have come to expect a lot out of their associations these days. Many see membership in any organization as a give-and-take situation: they pay a monthly or annual fee, they receive the benefit of membership in return. The bottom line is that members always have expectations when they belong to an association. For an […]

What is the Best Way to Engage Association Members?

Member engagement means nurturing and managing relationships to increase an association’s membership volume, value, and retention, and it is critical for an association to break down what engagement looks like for them. Associations should focus on driving those activities that provide value to members, as well as those that will support the mission of the […]