The Strauss Blog

How to Write Things That Will Actually Get Read – Part 2

Recently, I was on a call regarding anti-spam legislation (for more information). The mandated “Unsubscribe” button make me think about how valuable, and precarious, member engagement is for associations. With the advent of email, all it takes is literally a click of a button for your members to “Unsubscribe” from your communication. We know how […]

Five Tips for Writing Things That Will Actually get Read

One thing that struck me in my first few months at an association management company is the amount of writing required by associations. Each association has unique reports, newsletters and meeting highlights circulating constantly, on top of the daily bombardment of emails. It is easy to ignore much of the information coming at you, due […]