The Strauss Blog

Capturing Millennials Using your Association’s Social Media

In today’s day and age, having a strong presence on social media for your organization is crucial to staying relevant in your industry; this is no exception to associations. Associations must create and maintain a social media presence in order to capture their current and potential association members. Considering that the majority of the Canadian […]

Introducing a new Membership Category to your Association

Associations often offer multiple membership categories to cover various backgrounds, entrance requirements and preferences within the association’s structure and membership base. Membership categories could be based on professional and/or educational backgrounds, years in the profession and working status among other criteria. Depending on the association’s structure and goals, membership categories are either chosen or are […]

The Administrative Side of Member Ethics

Associations that are also credentialing bodies and regulatory colleges will have a Code of Ethics and require their association members to abide by this code in order to practice under their association or college’s certification or credential. In the case of regulatory bodies, the Code of Ethics is a formal document that defines ethical standards […]

Association Certification Exams: Setting Yourself up for Success

Whenever there is a certification connected to an association’s membership, it is likely that members have needed to challenge their College’s exam to use said title in their professional practice. In association management companies (AMCs), the association coordinator is tasked with organizing and planning the certification exams. This task may seem like a colossal undertaking […]