The Strauss Blog

Managing and Growing National Association Events

Managing a major national association event like a convention, symposium or annual conference can be a challenge for any event manager. Usually events like this are the largest an association can offer to its members, and they provide opportunities for new business connections, professional development, networking and more. It takes a lot of work to […]

How to Develop a Mutually Beneficial Relationship with Association Conference Speakers – Interviewing a Professional Speaker

Jennifer Schrafft is a Certified Professional Coach who does regular speaking engagements throughout the year. Recently, she participated as a speaker in two association conferences that I managed. I sat down with Jennifer to find out what makes a positive speaking engagement for her and how we can work together to create a mutually beneficial […]

Speaker Confirmations: The When, What and Why

You are two weeks out from an association event: your program is set, all vendors have been contracted, the venue details have been organized and now it is time to reconfirm, reconfirm, reconfirm! Arguably, the most important deliverable at an association meeting or conference is the educational content. So, it is extremely important that your […]

Transportation & Logistics Companies: The Key to Successful Association Trade Shows

One of the key elements to running any successful association trade show is shipping. That’s why association trade shows need a transportation broker and logistics manager. Having now planned a national (or Canada-wide) trade show tour that included exhibitors participating in anywhere from one to four cities on the tour, it became apparent to me […]

Choosing Promotional Products & Gifts for Your Association Event Attendees

An essential part of any successful association event is giving away promotional products to promote the association, promote a sponsor, and to say thank-you to your event delegates and speakers for participating in your event. But have you ever wondered the best way to do that? Besides incorporating ways to engage your event attendees as […]

Preparing for Meetings Held During an Association’s Annual Conference

Just as you might hold an annual backyard BBQ or a yearly food drive, an association will host its annual conference. This tends to be an association management team’s busiest time of the year. Not only does the event manager have to plan and prepare all that is involved in the conference itself, but other […]

How to Get the Most out of an Association Event as an Association Leader

As association leaders, we are used to being on the planning side of things for association conferences and events. When attending other association events, we can often be guilty of looking at things through a planner’s eye rather than actively participating as a delegate. The following is meant to serve as a guide to help […]