The Strauss Blog

Big Event in a Small Pond

During the busy gala season, there seems to be a different gala dinner every night of the week. The events may vary in terms of the menu, the entertainment, the venue and the cause, yet there seems to be one major commonality: the attendees. When you attend these events and look around the room, it […]

How to Develop a Mutually Beneficial Relationship with Association Conference Speakers – Interviewing a Professional Speaker

Jennifer Schrafft is a Certified Professional Coach who does regular speaking engagements throughout the year. Recently, she participated as a speaker in two association conferences that I managed. I sat down with Jennifer to find out what makes a positive speaking engagement for her and how we can work together to create a mutually beneficial […]

Speaker Confirmations: The When, What and Why

You are two weeks out from an association event: your program is set, all vendors have been contracted, the venue details have been organized and now it is time to reconfirm, reconfirm, reconfirm! Arguably, the most important deliverable at an association meeting or conference is the educational content. So, it is extremely important that your […]

How to Get the Most out of an Association Event as an Association Leader

As association leaders, we are used to being on the planning side of things for association conferences and events. When attending other association events, we can often be guilty of looking at things through a planner’s eye rather than actively participating as a delegate. The following is meant to serve as a guide to help […]

Association Event Planning Tips – An In Depth Interview with DMOs

Event managers partner with a number of suppliers to ensure the success of an association conference or special event. One of the first partnerships for many successful events is with the destination marketing organization (DMO). A DMO is responsible for promoting a city in order to increase tourism and convention sales. The DMO is likely […]

Speaker Agreements – The Key to a Great Association Event

An event planner’s relationship with a speaker for an association conference often starts with a formal speaker agreement. With this being the initial interaction with the speaker, you want to make sure you get off on the right foot and ensure the details of the engagement are clear and concise. What is included in the […]

Marketing Your Association Event Beyond Your Membership Base

When marketing an association event, the primary audience is the association’s membership. This makes sense as they make up the majority of the attendees and represent the group that the event was developed for. There may be, however, several other groups interested in the event. It is important to determine who these groups are and […]

Five Things to Do During the Quiet Months

The crazy, busy event season has just wrapped up, all financials have been settled, and final reports have been submitted to the association leaders. Now what? It is difficult to switch gears and adjust to not having to work at such a hectic pace. Issues and client requests are not as pressing or time sensitive […]