People often struggle with change—change is hard and can force people away from what they are used to—but change happens. When there are big changes in association staffing or service providers, or even how an association is managed, it can be challenging for association members, board members and staff [...]
Large format artwork is essential to any successful association event. Large format refers to anything the attendee does not carry around in their hands, like banners, posters, signs, floor decals, digital screens, or more. Large format graphics can truly set the tone and feel of your event, but there [...]
What is a graphic standards guide? A graphic-standards guide, (which can also be knowns as a brand style guide, brand identity guide, corporate identity guide, etc., etc.) gives an overview, best use practices, and examples for the visual identity of your brand. Contents of a standards guide can include direction [...]
Event budgets can often be tight so cutting professional design out of the event budget is sometimes seen as an easy way to save some money. There are dozens of free online design tools that promise to make anyone design like a professional. While these programs can often be [...]
After Introducing Social Media to a Reluctant Association, you need to figure out how best to take advantage of it. When used well, social media can work for your association by building awareness, promoting advancements, and connecting with prospective members. Social media can be overwhelming, but it is manageable. Read [...]
As a graphic designer working on many association projects my job is to create visuals to communicate information to the desired audience. These can be a variety of forms and media including website, poster, brochure, chart etc. One thing that all these media generally have in common, is a [...]
It goes without saying that every conference needs a web presence, so here are a few things to think about before starting to create your conference website. 1. Include it in Your Association Site or Create A Separate Site? This will depend on a few factors. How big is [...]
According to Wikipedia, Google is the most visited website in the world and by far the most popular search engine, which makes it the primary method for people to find information on the Internet. Due to its common use as a verb describing the act of online searching, in [...]
You have just invested a bunch of money to become a sponsor for an event. Great! You just received an email asking for a vector EPS version of your company logo. While larger organizations have the luxury of having a marketing department that can process these requests, what do [...]
