To ensure the success of an association event, you need help to assess the event's strengths and challenges in order to improve on future events. That’s where an event feedback survey comes in. Whether it is positive or negative feedback, it is incredibly important to collect for future events. [...]
I recently took part in an association’s strategic planning session. The goal of the session was to create a three-year strategic plan. During the session, four priority areas were outlined by the association’s leaders. One of the priorities was to Maximize Service Delivery, which is defined as ‘to improve [...]
Policy statements are the guidelines for the association, they state appropriate standards of action and behaviour for all Board, committee, and staff members. Policy statements can be defined as a definite course of action adopted for expediency, facility, and efficiency. In short, policy statements detail how things are done [...]
A learning management system is a software application for the administration, documentation, tracking, reporting, automation, and delivery of educational courses, training programs, or learning and development programs – Wikipedia. An association’s learning management system, also called LMS, can be an important part of your member recruitment and retention. The [...]
Earlier this year I attended a presentation that provided tips on elevating the quality of your newsletter. Prior to this presentation, I had not put too much thought into the newsletter process and how effective it can be for your association membership. According to the 2021 Association Communications Benchmarking [...]
Is your association membership application form sending the right impression to potential members? Your membership application process is the way new members are introduced to your association. It is important to make sure that the process is user-friendly and uncomplicated. If it isn’t, it could turn off that potential [...]
One thing all associations have in common is the recording of meeting minutes. Minutes are an official record of actions that the board or committee took at a meeting. Minutes are taken at all meetings whether they are board, committee, or member meetings. These meetings are held in-person, via [...]
In August, I attended my first virtual conference. This two-day conference had keynote speakers, breakout sessions, and a trade show floor. The conference covered what is currently happening in the event industry and the future of events with tips on how to hold successful events in the current state [...]
With many people currently working from home, the need for association staff and volunteer leaders to work online is necessary in today’s environment. Association meetings, whether they are board or committee meetings, and the need to hold in-person meetings weekly, monthly, or quarterly has not changed; the way in [...]
As I sit here at my kitchen table writing this article, I have my children running around in the background, wanting to go outside, asking questions, wondering why we are stuck inside. I question myself all the time - am I making the right decision, is keeping them home [...]
