Jonathan N. Strauss – President

Jonathan N. Strauss

Jonathan Strauss is an expert in leveraging national connections, best practice, and industry savvy to lead successful associations and produce dynamic signature events.

  • As the association management company (AMC) for the Pedorthic Association of Canada, Strauss ushered in an era of growth and development for the Pedorthic Association of Canada (PAC). As their Chief Executive Officer, Jonathan has increased PAC’s revenue, membership, and profile while enhancing PAC’s relationships with the insurance industry, the medical community, sponsors, and other stakeholders.
  • In his role as President & CEO of the Promotional Product Professionals of Canada (PPPC), Jonathan is overseeing the association’s transition from a standalone association to one managed by Strauss.
  • Jonathan is the author of In Any Event: A Guide for Designing Successful Association Events, published in 2015 by the Canadian Society of Association Executives (CSAE). The book offers expert advice on event management, with an emphasis on planning and storytelling.
  • Jonathan is a respected member of the North American association management company community, and is a former member of the Board of the AMC Institute, the industry’s own association. He currently serves as founding Vice-Chairman of the AMC Institute’s Canadian Chapter.
  • Through his relationships in communications, IT, tourism and hospitality, government, law, and other sectors, Jonathan is able to connect his association clients with important information and key decision-makers.
  • Jonathan has led a number of complex, high-profile signature events for national and regional clients. His leadership of these events has connected him with major thinkers, leaders, and celebrities, including author Malcolm Gladwell; former Prime Ministers Jean Chretien and Paul Martin; former New York City Mayor and US Presidential Candidate Rudy Giuliani; and athletes Peyton Manning, Joe Montana, Mark Messier, and others.
  • Jonathan has played a key role in leading ground-breaking international programs, including The International Conference on War-Affected Children and Centralia, an international business-to-business forum that continues to grow and provide valuable business development opportunities to thousands of participants.
  • Through his connections in communications, IT, tourism and hospitality, government, law, and other sectors, Jonathan is able to connect his clients with important information and relationships, delivering exceptional service with efficiency.
  • Jonathan has received extensive national recognition and acclaim for his entrepreneurial skills, including the 2001 Young Entrepreneur of the Year Award from the Business Development Bank of Canada.
  • Jonathan has served as a Board member with Winnipeg’s Jewish Child and Family Service, the Winnipeg Chamber of Commerce, the Winnipeg Executives Association (and Chair of its Membership Committee), and Economic Development Winnipeg (Executive member and Chair of the Young Leaders Committee). He is also a member of the Audit Committee of the Winnipeg Board of Jewish Education.
  • He is a past board member of the AMC Institute and a founding director of the Canadian Chapter of the AMC Institute.

My role as President is to captain a team that makes clients successful. We do that by connecting clients to the best suppliers, exceptional opportunities, and new ideas to achieve efficiencies, generate revenue, and inspire stakeholders. My job is to lead, learn, and connect so that our clients can excel.

Jonathan N. Strauss

Jonathan’s Blog Articles

Hosting Association Events Amidst a Global Pandemic: Adapting to New Health and Safety Standards

Since social distancing protocols were set in place, 2020 has seen association events cancelled left,…

Keep Engaging Association Members During this Pandemic

What have I learned during March and April amidst the global economic pause and stay…

The Best-Intentioned Association Boards Can Get Sidetracked

A lot of thought and energy goes into preparing the agenda for an association’s board…